Loss-Laden YRF Puts Lid on Newcomers, Wants Akshay Kumar on Board?

JackSparrowcraz thumbnail
9th Anniversary Thumbnail Rocker Thumbnail + 2
Posted: 8 years ago
#1
Subhash K Jha
Published 5 September, 2017 11:08 PM IST


There is reportedly a feeling of suppressed panic at Yash Raj films, once not too long ago the most illustrious banner of Bollywood. Now they are struggling to stay afloat after a series of debacles including their most recent release Qaidi Band, which did not even get an opening, and prior to that the ill-fated Befikre directed by Yash Raj scion Aditya Chopra and shot in the most expensive city in the world.

According to sources, the no-show of all recent Yash Raj films (including the Shah Rukh Khan-starrer Fan) precipitated an emergency meeting of the head honchos last week . At the meeting helmed by Aditya Chopra and his wife Rani Mukerji, a decision was taken on behalf of the company to suspend all filmmaking activities with newcomers in them.


"It has been decided by the company that films introducing newcomers would be put on hold. Yash Raj has had terrific luck with newcomers like Ranveer Singh and Anushka Sharma in the past. But now the banner needs to make up for recent losses. Beginning with Vijay Krishna Acharya's Thugs Of Hindostan and then going on to Sharat Katariya's Varun-Anushka starrer Sui Dhaaga, the focus at the moment would be on star-value at the box office."

A source

It is reliably learnt that Aditya Chopra has sent out urgent feelers to Akshay Kumar (seen currently as the most dependable Bollywood actor) for a project together. According to sources, Aditya Chopra is also very keen to get Rohit Shetty to direct a film for Yash Raj.

Money, to get these A-listers, is no criteria.

Says an actor who has worked closely with Yash Raj, "Until now Yash Raj paid all their actors a fraction of their market price, the only exception being Salman Khan who wouldn't accept Yash Raj's lashed price procedure. But now they are willing to pay top-notch stars and directors whatever it takes to get the banner back on its feet. How times change!

Indeed.

Additionally,Thugs Of Hindostan has just received a budget lift. Apparently Adi Chopra had instructed director Vijay Krishna Acharya to limit his locational aspirations. But now the film will be shot wherever the director wants.

Reportedly, Adi Chopra has agreed to pay Thugs Of Hindostan's leading man Aamir Khan a portion of the film's profits. This, they refused to do earlier with Salman and Shah Rukh. But will do now for Akshay Kumar also.

"It's known as changing with the times to keep up with the competition, says an insider from Yash Raj films.

Created

Last reply

Replies

11

Views

1k

Users

11

Likes

12

Frequent Posters

263437 thumbnail
Posted: 8 years ago
#2
Don't they realise that even getting a top star on board does not guarantee box office hits nowadays?
PhunsukWangdu thumbnail
8th Anniversary Thumbnail Voyager Thumbnail
Posted: 8 years ago
#3
Very dominating. Not ready to pay well, can't share profits, want big actors and yet want to make blockbusters. Yash Chopra brought it up to a stature which is now being by Aditya.
The only 2 movies which did well with new comers was Ishaqzaade, Band Baaja Baarat and to an extent Shuddh Desi Romace. Script is king.
snatch thumbnail
10th Anniversary Thumbnail Visit Streak 180 Thumbnail + 3
Posted: 8 years ago
#4
all these opportunists, aishwarya rai, rani mukherjee etc bring bad luck to their spouse it seems
IPSO_FACTO thumbnail
14th Anniversary Thumbnail Sparkler Thumbnail + 4
Posted: 8 years ago
#5
If thwy don't have a good story, how do they expect a hit?
F.I.T.B thumbnail
9th Anniversary Thumbnail Sparkler Thumbnail
Posted: 8 years ago
#6
adi chopra needs to improve the content of story rather than status of actor's pull 🤢
snatch thumbnail
10th Anniversary Thumbnail Visit Streak 180 Thumbnail + 3
Posted: 8 years ago
#7
earlier they used to focus on screenplays..since the dhoom 2 success they are focusing on extravaganza ..since band baaja baraat they get excited even after listening to a good concept it seems and not paying much heed on screenplay
FilmiDhun thumbnail
Visit Streak 500 Thumbnail Visit Streak 365 Thumbnail + 6
Posted: 8 years ago
#8
Even a 2 year old could tell a film like Qaidi Band would bomb.
Looks like YRF executive prefer treatment over precautions. 🥱
djoker thumbnail
9th Anniversary Thumbnail Dazzler Thumbnail
Posted: 8 years ago
#9
lol they are blaming new commers for there own stupid decisions
everybody knew qadi band was flop even before it was due to release😆
dont they know that even superstars dont gaurentee a hit ???
BornHyper thumbnail
13th Anniversary Thumbnail Trailblazer Thumbnail + 4
Posted: 8 years ago
#10
Interesting...
Lets see whose fortune changes... akki's or yrf's

Related Topics

Bollywood thumbnail

Posted by: oyebollywood · 4 months ago

https://x.com/yrf/status/1973266705658028192

https://x.com/yrf/status/1973266705658028192
Expand ▼
Bollywood thumbnail

Posted by: khan.baba · 4 months ago

https://www.youtube.com/watch?v=_pLs6i8uvIc

https://www.youtube.com/watch?v=_pLs6i8uvIc
Expand ▼
Bollywood thumbnail

Posted by: oyebollywood · 3 months ago

https://www.indiatoday.in/india/story/pakistan-puts-salman-khan-on-terror-watchlist-after-balochistan-remark-2808618-2025-10-26

Expand ▼
Bollywood thumbnail

Posted by: oyebollywood · 17 days ago

https://www.mid-day.com/entertainment/bollywood-news/article/ashutosh-rana-condemns-dhurandhar-and-yrf-spy-universe-comparisons-23612699

Expand ▼
Bollywood thumbnail

Posted by: elaichichai · 29 days ago

https://x.com/i/status/2008779160043610117 https://x.com/i/status/2008839236477395275

https://x.com/i/status/2008779160043610117
Expand ▼
Top

Stay Connected with IndiaForums!

Be the first to know about the latest news, updates, and exclusive content.

Add to Home Screen!

Install this web app on your iPhone for the best experience. It's easy, just tap and then "Add to Home Screen".