Worst Strategy to Promote Films

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kebab_me_haddi

@kebab_me_haddi

Voyager

Posted: 8 years ago

Which director/actor/actress/team has taken the worst Strategy for promotion of films in the history of Bollywood?

The result (ie whether the film was hit or not) is not of concern.

Disclaimer: following opinion of mine has nothing to do with original post. You may share your views on the films you felt having wors promotional strategy.

Disclaimer 2: I am not saying JJ is having worst promotional strategy. So please don't drag JJ. It was MY observation.

Promotional tactics of JJ has become unbearable for me. Such nonsense fakeness. Yuck.

I also feel JHMS team has hired Pahlaj Nihalni for promoting the film among 35+ audience. Thats why he said get votes only from 35+ (or was it 40+) audience. Then audience of that age group will be asked to wath trails/trailers.

Edited by kebab_me_haddi - 8 years ago

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Angel-likeDevil

@Angel-likeDevil

Trailblazer

+ 3

Posted: 8 years ago

..but but but... this has been the promotion tactic since the past couple of years.. not just JJ, unless they're doing something new?

But yeah, the strategy they've adopted for promotion in the last couple of years is BAD.

1. Having a teaser, a dialogue promo, another teaser, and a trailer (or more).

2. Releasing not only the audio songs, but also, video songs. And these songs are released not just on youtube, but play nonstop on radio, and other apps like Gaana.

3. Going on every TV show, or channel to promote.

4. Promotion in school, college, malls, etc etc.

5. Promotion on radios, youtube channels, other 'interview-chat' shows.

And, with all these tactics, our curiosity to watch the movie fades away. The promotion should be done in such a way that, it is minimal and one poster and one trailer should be released, ussi trailer mein, a song should be played in the background for 10 seconds. Even if it's the same old story, it should look so new and different, pique our curiosity, make us want to find out what the movie is about.

I feel there must be lot of money involved in all these tactics, so maybe that's why this hopeless marketing strategy has become a common method of promotion.

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kebab_me_haddi

@kebab_me_haddi

Voyager

Posted: 8 years ago

Originally posted by: Angel-likeDevil
..but but but... this has been the promotion tactic since the past couple of years.. not just JJ, unless they're doing something new?

But yeah, the strategy they've adopted for promotion in the last couple of years is BAD.

1. Having a teaser, a dialogue promo, another teaser, and a trailer (or more).
2. Releasing not only the audio songs, but also, video songs. And these songs are released not just on youtube, but play nonstop on radio, and other apps like Gaana.
3. Going on every TV show, or channel to promote.
4. Promotion in school, college, malls, etc etc.
5. Promotion on radios, youtube channels, other 'interview-chat' shows.

And, with all these tactics, our curiosity to watch the movie fades away. The promotion should be done in such a way that, it is minimal and one poster and one trailer should be released, ussi trailer mein, a song should be played in the background for 10 seconds. Even if it's the same old story, it should look so new and different, pique our curiosity, make us want to find out what the movie is about.

I feel there must be lot of money involved in all these tactics, so maybe that's why this hopeless marketing strategy has become a common method of promotion.

No no I am not saing jj has the worst promotional strategy. I am feeling irritated with. That's what I said. Thats why I asked which film has taken the worst kind of blah blah

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TheDarkRock

@TheDarkRock

Voyager

Posted: 8 years ago

What is worst about JJ promotional strategies?

If you meant the nonsense stars interviews then its similar strategy for most movies.

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kebab_me_haddi

@kebab_me_haddi

Voyager

Posted: 8 years ago

Originally posted by: rockrahul
What is worst about JJ promotional strategies?
If you meant the nonsense stars interviews then its similar strategy for most movies.

Yeah, you see the disclaimer. I am not saying JJ is having the worst one.

As I am feeling irritated I made the post.