Star Plus' blockbuster series Iss Pyaar Ko Kya Naam Doon Season 3' crossed the 100k mark for the first time since its launch this week, according to exclusive data obtained by BizAsiaLive.com.
The show, which airs at 20:00, pulled in 104,100 viewers last night peaking at 115,100 viewers. Its been gradually climbing in ratings and yesterday got its biggest audience so far. Since its launch, it has added over 20,000 viewers. The show was placed in fourth position after Naamkarann', which remained the UK's top show with 127,200 viewers, followed by Mere Angne Mein' at 18:00 with 117,000 viewers and Yeh Hai Mohabbatein' at 19:30 with 110,500 viewers. Earlier in the day, Meri Durga' did well with 40,900 viewers at 12:30, followed by Tu Sooraj Mein Saanjh Piyaji' at 13:00 with 27,000 viewers and Ek Aastha Aisi Bhee' at 13:30 with 15,500 viewers.