1st of all, I'm not spreading illegitimate rumours.
I clearly used the word "Might" while stating my facts about the chances of DSDT going for air and to be replaced by Mahakali.
I think you know the meaning of might
If you don't , then here's my explanation on the highlighted sentence:There are possibilities that DSDT might witness another timev
Mahakali is SUPPOSED to be a biweekly show, but then, Colors might've realized that the biweekly format isn't working out for the show.
So they're trying to shift it to the weekdays and the PH, as usual, is clamboring for a prime time slot.
Ultimately, nothing is final.
And I've never said Mahakali WILL replace DSDT in all its probability.
Especially after DSDT has seen a humongous rise in its trps, the Channel will probably reconsider its decision.
@Underline: .
Mytho/histo shows usually are aired between 8-9:30pm doesn't mean that they won't work in a timeslot OUTSIDE it.
It's not like that the TRP audience will only and only watch a mytho/histo show if it's slotted between 8pm-9:30pm only.
Probably this 8:00 pm to 9:30 pm slot is considered to be prime time slot and channels place their high budget mytho/histo shows in these time slots to maximize their profits and to recoup the show's budget.
The channel while alloting time slot to a show takes the audience availibility at that time ,also the viewership of the rival tv shows airing at that particular time slot, and also also the budget of the show.
See, Mahakali is a high budget mytho show.
And with a high budget alloted to the show, there are expectations of high returns also.
The channels earn money from selling ad spaces to companies
At the time of launch, the initial advertisers are contracted for a specific period of time .
After the initial contract period is over, if that particular serial's trps are low, advertisers aren't willing to waste their money on them because since not many people are watching the show and hence not getting to know about their products.
The time slot also equally matters.
Both channels and advertisers put in extensive research regarding the audience availibility in a particular time slot and whether the audience will be choosing their show over the slot leader show or not.
Like , early evening prime time slots are considered "risky" by the advertisers and channels.
But Still they launch shows in those time slot but they're low budget enough to recoup the costs of the serial from the lower ad rates this time slot offers.
Well, exceptions DO occur.
But usually, non prime time shows have lower budgets than prime time shows.
Also, the content matters.
If the content of the serial fails to take off among the audience within the 1st few months of the launch, and they get consistent low trps, the advertisers either don't want to renew their initial contract or settle on a lower ad rate.
And either way, it means LOSS for the channel, especially when the serial is a high budget show.
That's why serials are nowadays getting so much pressure put on them by the channels to perform right from the beginning and even moderately performing shows get pulled off air abruptly and get replaced by new serials.
Infact, even slot topper shows sometimes get replaced because the concerned channel decides that the show won't be able to get much trp with its current story on the long run.
And it'll be a foolish step on the part of the channel to retain the show even if they know that it'll cause severe loss to their advertiser friends in the next contracted period because the trps will definitely start declining.
And this lack of viability on the long run also applies to the pulling off of moderately performing shows which suddenly got a huge increase in numbers after performing low for many months.
The channels know that this particular track might attract trp audience right now but on the long run, they'll get hell bored of it.
So it's better to end the show with more than respectable trps and get a new show to attract new audience.
And that's also the reason why pre launch promotions of shows are getting more violent than ever.
Previously,it was expected that a show will take 4-5 months to take off at the trp charts and advertisers used to renew their contracts beyond initial contracted time period.
But nowadays , advertisers want superfast returns and aren't willing to risk their money for a flop show in the hopes of seeing an improve.
So channels too want top 10 trps from the ep 1 only.
(PS:That doesn't mean super intensive promotions will result in #1 trps
Even if it does get high trps in 1st week, if people don't like the content, trps will stop coming.
Content makes ALL the difference)
Well, there are shows like Naamkarann who recovered from initial dismal ratings to become one of the top 10 shows of Indian tv.
But NK got oppurtunity only because the producers could convince the channel that the leap could bring the channel trps.
And also may Be SP thought Naamkaran would be a better competitor to KKB than Tu Suraj Main Saanjh Piyaji for the time being.
As I've said before, channels run extensive research on all aspects before alloting a time slot to a high budget show.
Nobody wants to put a high budget show, especially a mytho/histo show aimed at a small town family audience ,on a early or late time slot knowingly that this particular show won't get trps in this slot.
Especially if the show already has a positive buzz and anticipation surrounding and the channel believes that the show might get desired trps if alloted a prime time slot instead.
Also, previously, Jag janani maa Durga on the same concept as Mahakali flopped at weekdays 7pm slot.
10 pm time slot isn't too late for a small town crowd eager to watch a mytho show.
And now if Colors team feels Mahakali has a better chance at beating Ishqbaaz than DSDT on the longer run, then DSDT will surely be shifted to an different slot or even go off air in favour of Mahakali.
Also your claim that A mytho drama like Mahakali absolutely won't work in the late night time slot of 10 pm is absolutely illogical.
If the content is good enough, people will stay awake longer to watch the show and as I said, 10 pm isn't TOO late even for the rural crowds.
Finally, let's see what the stars hold for our favourite shows' fates!
Indian Idol 16
