Originally posted by: LA2725
When it comes to daily serials as most of us know - content, characters, lead pair chemistry, basic theme of serial, star cast, variety of plots and tracks with twists and turns they bring - all these have some role to play in establishing an emotional connect with audience and time slots also matter a lot.
@praveen I don't belong to TV industry nor am I associated with any channels. Still with my basic understanding trying to answer.
During 9pm to 10pm GEC's mostly enjoy maximum Indian viewership, this is based on a data analysis I happen to read couple of years back. Next slot is 8pm to 9pm. There may be a reason why these are usually termed as prime time slots, ad charges for commercials have different pricing models for different time slots coupled with what TRP's the shows airing during that timeline are guaranteed by channels. Premium, advanced and basic ad charges get accordingly paid by the companies.
If I remember right, both SNS, YHM serials actually started with strong content and characters and Starplus gained an early edge with 7pm and 7.30 pm slots and thus became slot leaders when Colors, Sony and Zee didn't focus much on these slots. But Colors later used SSK and it worked for them. But Zee and Sony couldn't grab same audience for their 7 or 7.30pm slots. Over the years how much ever flip flops SNS, YHM or SSK content and characters went thru, they still had backing from some sections of core audience especially women.
Based on another analysis, seems most working Indian men don't reach home by 7pm and even after they reach, they may want to catch up with news headlines before sitting to watch daily serials. But KKB at 9pm is still watched by many Indian men with families and Abhi's character has huge following even in Indian Men. đ
I opined about this even last year, with the current quality of content and story line that KKB has been slogging with, let Zee once force Balaji to shift KKB to 7pm or 10.30pm time slots and then we may get to know how much the show is being followed or appreciated for its content or characters even today irrespective of timing. Currently many old fans who got frustrated with weak content, repeated recycling's and snail pace of the show have stopped watching KKB regularly, so my analysis was based on how Zee is still able to retain slot leader TRP's for 9pm?
Ishqbaaz and spinoff DBO are both picking up and have no serious competition between 10pm to 11pm, then why will Starplus shift them suddenly?
I still feel Colors made a commercial mistake by allotting wrong slots to both Ashoka and Shani serials which are non-fiction, these two have good budgets and star cast but don't belong to 9pm, a much early slot could have helped fetch these shows 3 or 3.5 TRPs, đł
Shiv Shakti
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