Phillauri fails! To struggle to reach 25cr despite Diljit

Anushka Sharma's Phillauri' is struggling at the domestic box office, even as the three-week old Badrinath Ki Dulhania' continues to outperform and compete with newer releases.

The first weekend business of Phillauri' was higher than a film like NH10', the trend is comparitively much weaker. While NH10' dropped by 37% on Monday from Friday, Phillauri' has dropped by 50% on Day 4 from Day 1.

The other factor that helped NH10' get to a reasonably good total (Rs 32.5 crore) were the 3 open weeks at the box office in March 2015. Phillauri' will get no such benefit as another female-centric film Naam Shabana' is scheduled to hit theatres this week.

Phillauri' will finish with lifetime business of around 24-25 crore. Inspite of the boost that Diljit Dosanjh's presence got in the East Punjab circuit, the film will still struggle to recover its costs.

Meanwhile, Badrinath Ki Dulhana' is showing no signs of slowing down even in its 3rd week - about the time when most films are out of theatres these days. The film has actually managed to show growth on its 3rd Tuesday due to holiday for Gudi Padwa / Ugadi. The Varun-Alia starrer has collected Rs 110 crore in 19 days, it should end Week 3 with net box office collections of 112 crore.

Badrinath Ki Dulhania' will finish with lifetime business of 115 crore - which is exactly the total we predicted in IndicineLBO'.