Badrinath Ki Dulhania - Reviews & BO Thread: Celebrating 100cr+

BKD : heartwarming heartbreaking and completely surprising @Varun_dvn @aliaa08 charm the socks off ShashankKhaitan is a superb story teller

Mahesh Bhatt Retweeted Soni Razdan

The adorable onscreen pair ofVarun Dhawan and Alia Bhattwill be returning to cinema halls this Friday with Badrinath Ki Dulhania - the sequel to their superhit 2014 starrer,Humpty Sharma Ki Dulhania. It's the first time that a rom-com franchise is being created, and there's tremendous buzz surrounding the film. So, let's see how the film has shaped up in terms of budget and other economics; the factors that could work in its favor and against it come D-day; and how much it needs to collect at the box-office to be considered a profitable venture.

Advantages:

1.) Fantastic pre-release buzz.

2.) Varun Dhawan and Alia Bhatt are arguably the two hottest young moviestars at the moment. Though their fan-following among the youth is tremendous, they even hold appeal among the older audience.

3.) The trailer has found great appreciation all over.

4.) The songs have clicked big time.

5.) The first film was a runaway hit and enjoys good recall through its reruns on TV.

6.) Lack of competition as Jolly LLB 2 is at the end of its run,Rangoon has crashed, and last week's release, Commando 2shouldn't have a shelf-life of more than a week.

7.) Both Varun and Alia are on a hot-streak at the box-office. Varun hasn't yet delivered a flop and both of Alia's releases in 2016 were profitable.

8.) Extremely smart economics, which make the film a relatively safe bet.

Disadvantages:

1.) Dharma's past few rom-coms, including Baar Baar Dekho and Ok Jaanu have flopped at the box-office.

3.) The exam period could deter students and the family audience from visiting theaters.

Taking the above factors into consideration, we're going with an opening-day prediction of Rs. 11-12 crore nett as the film is carrying extremely positive buzz in the trade. An opening in this range would give the film a fantastic start, given its tight budget and well-planned marketing campaign. If it collects as much as we have predicted on day one and shows growth over the next two days, then Badrinath Ki Dulhaniacould easily finish with a weekend collection in the range of Rs. 32-35 crore nett.

(Also Check Out: Fashion goals set by Varun and Alia duringBKD's Lucknow promotions)

Let's now take a closer look at the film's budget. Dharma Productions needs to be applauded for keeping the total landing cost of Badri, which includes its production budget, print, and marketing on a strong leash.

As you can see, Badrinath Ki Dulhania is already in the profit zone for its producers, which means that whatever it makes form its theatrical business from day one would go directly to its distributors. The theatrical rights have also been sold at a reasonable amount to Fox Star Studios to ensure that no one involved suffers losses, unless the film tanks miserably at the box-office. Based on these factors, here's how much the Varun-Alia starrer needs to make at the box-office to emerge a profit-making venture for its distributors, too.