Alia PR spreading fake brand news!

From giving back to back stellar performances in 2016 with films like Udta Punjab and Dear Zindagi, Alia Bhatt is definitely ways ahead from all her contemporaries; be it Parineeti Chopra or Shraddha Kapoor. And it is the case not only in films but in other avenues too.

After we reported that she will most probably be replacing Deepika Padukone as the brand ambassador of a soap brand, the young actress is all set to be the face of yet another popular brand. After Deepika, Alia is all set to replace global icon Priyanka Chopra as the brand ambassador of a poplar shampoo brand.

Speaking about the same, our source said, "The brand associates who were happy with Priyanka Chopra being the brand ambassadors were actually looking for someone younger who can connect more with the youth audience and who better then Alia Bhatt it would be who is currently the most successful actress of the younger lot. "

Elaborating further, the source added, "Alia was quite happy when the brand approached her and she readily agreed to endorse the product. Alia has in fact left for Singapore where she will be shooting with the brand. The actress will be there for a week approximately."

When contacted Priyanka's spokeperson for a confirmation on the news, denying the reports, she said, "No, it is not true. PeeCee is a global ambassador of the shampoo brand and they themselves have announced it."