Raaz Reboot may have had a poor weekend and has practically flopped after the big drop on Monday but it did get more footfalls than Pink across India despite having lower all India collections. This is because both films were totally the opposite as Raaz Reboot managed its best collections at single screens while Pink scored at high end multiplexes. Neither film got many footfalls with Raaz at 18.73 lakhs while Pink was a little under 18 lakhs. But what it is shows is that smaller films have to be aimed at this high end multiplex audience as the business comes if this audience takes to it despite limited footfalls due to high ticket ticket rates. The details of both films are as follows.
Raaz Reboot
Gross - 21,63,00,000
Footfalls - 18.73 lakhs
ATP (Weekend) - INR 115.50
Pink
Gross - 29,71,00,000
Footfalls - 17.94 lakhs
ATP (Weekend) - INR 165.70
The ticket rates at single screens are around 25% on average of these high end multiplexes so you have to be getting in four people against one to compete. Not that it can't happen but Raaz Reboot was not at that level. The footfalls of Pink will be ahead of Raaz Reboot by the end of the week but remains to be seen where they go in the long run. Neerja had 66 lakh footfalls but that was with tax free exemption which enabled lower ticket rates.
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