Rustom set to be 2nd biggest hit of 2016

Rustom has emerged the second biggest hit of 2016 after Sultan as it held up well on the crucial second Friday. The film has collected around 4.25 crore nett on its second Friday taking its eight day total to around 93 crore nett. The film should beat the nett business of Airlift of 123 crore nett but even if it falls short by a crore or two, the distributor share of the film will be higher and so will the GROSS business as Airlift had tax exemption in UP from second week onward which meant its NETT business was actually the GROSS also. The higher share than Airlift will give it second place in the hit list of 2016 headed by Sultan. The collections of Rustom are almost double of the new release Happy Bhaag Jayegi and the lead could increase over the weekend.

The weekend of the film could go to 17-18 crore nett or even higher depending on the growth on Saturday and Sunday. Normally hit films jump huge on the second Saturday but Rustom has had a few holidays in its first week so the consumption is higher than normal which could tell a little on the growth over the weekend. The film is now being driven by the two big circuits Mumbai and Delhi /UP.

Mohenjo Daro faced a heavy drop on day eight as it grossed around 1 crore nett taking its total to 51 crore nett. The film has done just 25% of the business of Rustom on day eight whereas day one was around 65% of Rustom.