Monday 15 August 2016 23.00 IST
Box Office India Trade Network
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Rustom has had a fantastic Monday and is up there with the historic Monday's of Hindi cinema. The collections will probably fall short of 20 crore nett but it will be very similar to Sunday at around the 19 crore nett range. It could turn out to be among the fifth highest Monday of all time and its been years since an Akshay Kumar film is getting among all time records. All the other big Monday's were also on national holidays or in a holiday period with enhanced ticket rates. The film will be around 69 crore nett after four days which is a very good number considering the clash with Mohenjo Daro. Now it will be about that all important Tuesday number which will tell at what level the film will hold after the holiday period.
Mohenjo Daro has also taken advantage of the national holiday but the drop here is bigger than Rustom and collectiosn are likely to be around 10 crore nett which will take its collections to around 40 crore nett in four days. Its actually not that bad considering the opening the film took but the sort of universal appreciation needed to recover from that initial is not there. It is only some pockets where the is doing fair business and that is probably because Sunday and Monday have been holidays.
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