if trps didnt matter then ssk, kavach and saath nibhana saathiya wont be there. They are never meant to bein the list . okay now lets talk abt how trp counts many ppl say that they are not watching Tvs so they are not contributing or vice versa myth. trps are statistically caculated from a group of houses all houses are not scanned there are set of house who really say abt trps why? govt could not take every houses first costly scond privacy.
next companies sale consumer products where it could reach wide range of people specially not so urban why? . urban ppl dont always buy products which are more advertisted they constitute minority and for them brand name and other matters more.
So trps matter for cvs they would show drama which is not so urban to catch that type of audience . cant really blame them they need to sell their products. they are paying 40,000-50,000 to an actor the cost of set and all is huge why they would run a show for an audience which doesnt even contribute or exist for them. sad but we may be crazy abt particular lead but this forum, twitter audience is not the trp audience so why wilthey hear us? cant really blame them
ppl here are to run business. In India running business is very differnt from the world so why will one take account of the world when it is neither viable nor efficient.
hope i make u understand
running an online platform costs too that simple ads cannt really make them exist for long they are just venturez
after sometime all will start colecting money too. they are for india bcoz they are earning from trps only .
if u want more detail i will say it after sunday a lil busy these days