Posted:
- Box Office: Understanding the Economics of Akshay Kumar's Airlift
- By Bollywood Hungama News Network
It's been a couple of weeks since the release of the Akshay Kumar - Nimrat Kaur starrer Airlift, however the film that is based on one of the largest human evacuations in recent times still continues to run in a few theatres. While everyone has been proclaiming that the film has been one of the high points of the year so far we at Bollywood Hungama decided to take a more acute look at the finances of the film and its profitability to its makers.
Interesting, Airlift that was made on a modest budget of Rs. 40 crores has been pretty profitable for its makers, with an expected profit of approximately Rs. 64.50 cr. While the below table is pretty much self-explanatory a point worth mentioning is how profitable the venture was of Akshay Kumar. In fact the actor who usually charges anywhere between Rs. 30 to Rs. 35 cr for a film slashed his remuneration to a meagre Rs. 8 cr. However, he did take a lion's share of the profits with his share being a whopping 70% of overall income with the remaining 30% being split between the film's producers viz. T Series and Abundantia Entertainment (Vikram Malhotra).
With this restructured remuneration model, Akshay certainly hit the bullseye with him walking away with approximately Rs. 50+ cr in profits. Looking at this we must say that this was certain a smart move indeed.
Economics
Akshay Kumar's balance sheet
Interesting, Airlift that was made on a modest budget of Rs. 40 crores has been pretty profitable for its makers, with an expected profit of approximately Rs. 64.50 cr. While the below table is pretty much self-explanatory a point worth mentioning is how profitable the venture was of Akshay Kumar. In fact the actor who usually charges anywhere between Rs. 30 to Rs. 35 cr for a film slashed his remuneration to a meagre Rs. 8 cr. However, he did take a lion's share of the profits with his share being a whopping 70% of overall income with the remaining 30% being split between the film's producers viz. T Series and Abundantia Entertainment (Vikram Malhotra).
With this restructured remuneration model, Akshay certainly hit the bullseye with him walking away with approximately Rs. 50+ cr in profits. Looking at this we must say that this was certain a smart move indeed.
Economics
| Head | Amount (INR cr.) | Comments |
|---|---|---|
| Cost Of Production | 30.00 | NOTE - Akshay Kumar's remuneration was 8 crore plus profit share |
| Cost of Marketing (P&A) | 10.00 | |
| TOTAL COST | 40.00 | |
| India Theatrical Box Office | 120.00 | Anticipated |
| Distributor's share (A) | 54.00 | Approximately |
| Overseas Theatrical Box Office | 45.00 | Anticipated |
| Distributor's share (B) | 22.50 | Approximately |
| Home Video, Music, Digital & Ancillary Rights (C) | 8.00 | Approximate |
| Satellite Rights (D) | 20.00 | Anticipated |
| TOTAL RECOVERIES (A+B+C+D) | 104.50 | |
| PROFIT | 64.50 | |
| RETURN ON INVESTMENT (ROI) | 161.25% |
Akshay Kumar's balance sheet
| Head | Amount (INR cr.) | Comments |
|---|---|---|
| Remuneration | 8.00 | |
| Profit Sharing at 70% | 45.15 | |
| TOTAL | 53.15 |
Disclaimer:
The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the film(s).
http://www.bollywoodhungama.com/box-office/special-features/id/584
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