Hottest Pre-release SRK film since OSO, everything is perfect-BOI

Dilwale will release this week and is the hottest Shahrukh Khan film pre release since Om Shanti Om. It is very rare that the near perfect Hindi commercial film comes together for that killer initial. The cast, the music, the scale and the treatment seems perfect obviously content remains to be seen and that can only be judged after release.

The last films that you would put in this bracket were Dhoom 3 and Kick, the initials they took were extraordinary with the number first day number coming out depending on external factors. Dilwale is coming on a non holiday and is pretty certain, the opening would have been highest or second highest to Dhoom 3 for a non holiday (the brand value of Dhoom 3 could have been deciding factor) but for the external factors

The external factor for Dhoom 3 was a non holiday, for Kick it was non holiday and Pre-Eid and for Dilwale it is non holiday and competition in the form of a big budget film releasing on the same day. Dhoom 3 collected an insane 32 crore nett on day one, Kick was 25 crore nett apprx which may not look a big number but to do it four days before is Eid is humongous.

The external factors against Dilwale are far greater than Kick as competition means the potential to collect is less. The multiplex screenings will be around 35% less than Kick and Dhoom 3 as 40% of the screenings will go to Bajirao Mastani and 5% would be the growth of screens since those releases. The 60-40% share of multiplex screens is not certain yet as makers of Bajirao Mastaani are asking for a bigger share as they also have a big budget film.

This is the reason that the advance of Bajirao Mastaani did not open on Monday while Dilwale advance opened on one screen at multiplexes to a very fast response. It remains to be seen over the next few days if multiplexes stick to the 60-40 share or does Bajirao Mastaani manage to push multiplexes for more screens.

The opening of Dilwale is going to be huge in terms of occupancy but the clash will hurt initially and possibly a number 30-35% lower than it would be if it was a solo release as you can only collect in accordance to what is available. If you don't open you don't get hurt much because 30% occupancy on the missing screens are not a lot but 60-70% occupancy on the missing screens is a huge chunk of business and Dilwale is in the later as it is a certainty to open big.

The recovery is not an issue for the film as it is already safe with Shahrukh Khan as producer. The task is to get a big final number despite the clash.