We doff a hat to Ekta Kapoor for the sheer skill of her marketing acumen. And she seems to come up with a new one each time. Now for her latest, 'Koi Aap Sa', she's gone and turned daddy dearest, Jeetendra, into a poster boy of sorts. Almost a brand ambassador for the film. So he's been all over, promoting the pic. But the coup was when she took the one-time-Jumping-Jack (extremely popular among womenfolk still, especially among the Gujarati community) for select dandiya to push the film. It had the dancing queens hopping a little more to the jhankaar beats. Even as a modest Jeetu mingled and did a little dandiya jig for all his 'himmatwalis'. But the one who's most likely to be 'hot stepping' all the way to the bank is beti Ekta. We say 'jump' for that!
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