Saawariya+OSO gear up for Diwali-article

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'Saawariya' and 'Om Shanti Om' gear up for the Diwali dhamaka
08th Oct 2007 09.01 IST
By Agencies

A cracker of a contest is in store this Diwali as Sanjay Leela Bhansali 's Saawariya and the Shah Rukh Khan starrer Om Shanti Om gear up for release in the festive season.

Diwali 2007 promises to be a cracker of a contest in Bollywood where SRK's Red Chillies-produced, Farah Khan directed 'Om Shanti Om', which is the launch pad of Deepika Padukone , will compete with Bhansali's 'Saawariya', a love story that brings together two newcomers, Ranbir Kapoor , son of Rishi Kapoor , and Sonam Kapoor , daughter of Anil Kapoor .

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Bhansali's favourites Salman Khan and Rani Mukherjee make a cameo appearance in 'Saawariya', the first Indian film being produced by a Hollywood major, Sony Pictures Entertainment.

Reports are that overseas 'Om Shanti Om' and 'Saawariya' have already booked the best of theatres screening Indian films.

The worldwide theatrical rights for 'Om Shanti Om' have been purchased by the overseas distributor of Hindi films, Eros International for a record Rs. 75 crore.

The film is all set to create another record, the highest number of prints any Indian movie has released so far - 2000, with most of them in digital format. After the stupendous success of Chak De India , SRK is the biggest Indian movie icon from Kashmir to Kanyakumari.

Pyramid Saimira, which has purchased 'Om Shanti Om's Tamil Nadu-Kerala rights for the highest ever price paid for a Hindi film plans to open it big in 60 to 70 screens in both the states put together.

For Sony Pictures Entertainment, 'Saawariya' is their first attempt at making an Indian film and marketing it worldwide through their network.

Says Uday Singh, Managing Director, Sony Pictures India: "'Saawariya' is a lovely movie made by the master craftsman, Sanjay Leela Bhansali.

'Saawariya' also indicates Sony's recognition of the importance of the Indian market and its desire to team up with the film industry in India."

Sony plans to release 'Saawariya' worldwide with nearly 1,000 prints and is looking at the Indian Diaspora to make it popular.