A hope

Zee TV's upcoming show, Tashan-E-Ishq, produced by Esselvision Productions has already roped in South actress Jasmine Bhasin as its female lead.

Now, getting on board will be yet another popular face from the big screen. Sidhant Gupta, of the fame Bang Bang Bangkok and Badmaashiyaan has been signed opposite Jasmine as the male lead.

As per our reliable source, "Zain Imam will be the negative lead on the show, while Sidhant is the trump card and male lead."

We tried buzzing the channel spokesperson, but did not get through them.

The shoot of the show is presently on in Amritsar. Popular faces Bhupinder Singh, Vaishnavi McDonald, Beena Banerjee, Ashwin Kaushal are part of the show.

TOI Article

Badmashiyaan fame Sidhant Gupta to play the lead in Zee TV's 'Tashan-E-Ishq': Zee TV's upcoming show, 'Tashan-E-Ishq', produced by Esselvision Productions has already roped in South actress Jasmine Bhasin as its female lead. Now, getting on board will be yet another popular face from the big screen. Sidhant Gupta, of the fame 'Bang Bang Bangkok' and 'Badmaashiyaan' has been signed opposite Jasmine as the male lead. Zain Imam will be the negative lead on the show, while Sidhant is the trump card and male lead."

So it was pre-planed that Kunj is the lead N Yuvraj will be negative . In Zee site also they mentioned the same .

Artist: Sidhant GuptaCharacter:

Kunj SarnaKunj is a chilled out, happy-go-lucky, guy whose main motive of doing things stems from his love for others. He is childlike, naughty, a prankster and somebody who is not afraid of failing and making fun of himself. Kunj grew up seeing his father ill treat his wife, so he started compensating for the same by giving his mother the love she deserved from her husband. The two are more like friends now. On the other hand, Kunj doesn't like what his father stands for- the incessant showing off, his lust for money and the constant ill treating of people under him. That is the prime reason why he doesn't want to join his business. Many a time he rebels against his father's wish.

Artist: Zain ImamCharacter: Yuvraj Luthra

Yuvraj is a flamboyant, passionate man who loves flaunting his lavish lifestyle. Fearless, pompous and impulsive, Yuvraj's attitude to life is best described as reckless. But even with all this, one trait that stands out is his love for Twinkle.The twist in the tale however, is that Yuvraj's love is his mother Anita's deceptive ploy to take revenge on the Taneja family. Yuvraj's love is all but just an elaborate act, so that he can bring her world crashing down on Twinkle and her family.

See this pic and read the caption

So I think Twinj was planned before itself .If you have a seen a iv of Siddhant . He always said he is a surprise package in the show and he said something big n interesting must as in the show for me .That's why I am doing TV .

Kunj is not parallel lead .He is main lead.

Zee promoting Yuvle was a promotional strategy . Zee made it clear before the show that Kunj aka Sid is the main lead of the show.