A still from Yeh Rishta Kya Kehlata Hai
What's the secret to some of our soaps running successfully for years? The creators let us in on the secret...
While perhaps not in the league of Buniyaad and Humlog of the good old Doordarshan days as far as run time is concerned, there are a few shows currently on TV that are in for the long haul.
We speak to the makers of Baalika Vadhu, Diya Aur Bati, Qabool Hai and Yeh Rishta Kya Kehlata Hai to find out how they manage to hold on to the audience's attention span for years together.
Yeh Rishta Kya Kehlata Hai : Handling the drama right
Rajan Shahi, the producer of Yeh Rishta Kya Kehlata Hai says, "We have not moved away from the texture since the time we started. The story has drama and thrill in a very real manner. Usually, long running shows purely become dramatic and their focus also shifts merely as they want the show to continue. But in the case of YRKKH we have tried to keep the day to day happenings very simple... there is no high pitch drama involved,whatever happens within the family on a daily basis is shown with great care, therefore the audiences relate to it easily."
He adds, "Today shows are trying to allure audiences with negativity but our writers are trying their best to keep the positivity going."
We have not exhausted our ideas and as long as that is in our favor, we may go on and on," he laughs.
Talking about the secret to the show's popularity, he adds, "Though we showed our main protagonist as just being 35 years old with grown up kids, we tried to keep her as fit as a fiddle. Now-a-days women are very health and figure conscious. All this attracts the women folk. Showcas-ing deep rooted family traditions and carrying forward the story in a positive manner is also keeping the popularity of the show intact."
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