Originally posted by: touch_of_pink
Maybe with NH10 they mean how it was promoted in a shorter timescale as compared to other films. The trailer was released on 5th February and original release date was 6th March, so they were only intending to promote the film for 4 weeks. DLKH is definitely the best example to date though for low-key promotions.
Ah, that makes more sense...limited in terms of time. Even these 5 (going on to 6 now?) weeks of promotions for NH10 were plenty because once promotions start, there is quick saturation with the stars being everywhere and since usually there isn't competition between multiple movies for promotional platforms, it feels like one group just takes over the entire scene for a certain period. If you can be everywhere in 4-6 weeks, why spend longer.
Originally posted by: chocolover89
It seems like they're only asking stars to pay for part of their entourage like their managers, which is fair. A producer shouldn't have to pay for a star's manager. A makeup artist, hairdresser I can understand, but manager not really. They seem to have more rules focused on decreasing their promotional budgets.
Actors should definitely consider pay-cuts for certain films...the less commercial ones for starters. I'm surprised nobody told Akki he's charging too much until Airlift. If you keep getting the salary you want then why will you take a pay-cut?
To be honest, this entire thing read a lot to me like cutting out 'paid vacations' and the 'boyfriends/girlfriends/wives/children' being flown out to appease actors as we have seen happening in recent times with certain actors and entire movie teams. It wasn't directly said...but these kind of things are what constitute unnecessary demands or pacification techniques by production houses to stroke & inflate star egos rather than what spot-boys, etc. are probably demanding or burdening the budget with. By bringing it down to the manager and personal trainer being the star's responsibility, perhaps they are trying to curb the more unreasonable requests and demands that are made.
Anyways, if these actresses or actors want to have their make-up done a certain way or want to maintain a certain weight, then they should do that with their own finances...why should anyone pay to keep Arjun's weight in check when they could just as well cast another actor who is naturally lean instead and save that money? They can't do it with the bigger stars (who are above this issue because of the revenue they can generate) but they should do it with all others to minimize costs. Then there will at least be less spending on bad movies or forced focus on making the content stronger. It would also deflate the so and so crore club nonsense to a certain extent because not every movie, especially the mid-tier ones which overestimate themselves, would be geared to compete in that rat race.
Anupamaa
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