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60 years of success, Bollywood style
Indian cinema has depicted stories of a society that has seen drastic changes in the last six decades.
From the portrayal of the landlord era to the abolishment of social obstacles, the silver screen has been a mirror of the face of our nation.
Indian film industry is considered to be the oldest and the largest in the world with over 1000 movies releasing every year.
From small payrolls to handsomely paid actors, it has come a long way and put itself on a fast track to commercialistation.
Ever since its beginning with the silent film in 1913 to the latest hits Dhoom II and Chak De India our industry has travelled far and wide for good.
Now with the entry of big production houses and the concept of global village in the forefront, movies are no longer restricted to India but cater to international audience and Indians who have migrated to foreign lands.
Our films have been hits abroad but were limited only to UK and Canada which had a sizeable Indian population. They've also found their way to Pakistan and Afghanistan where pirated CDs/DVDs of Hindi movies make for popular cinema.
Bollywood flicks, thanks to the satellite boom are now opening new vistas for producers and actors alike, making them household names abroad.
It's not just Hindi cinema that is basking in its newfound glory. Rajnikanth's recent release Sivaji: The Boss is illustrative of how southern cinema has found a considerable number of enthusiastic viewers abroad. The movie featured at the top 10 of the UK film list.
Metro culture
With the growing metro culture in India and builders erecting air-conditioned multiplexes to show the 1,000 or so annual homegrown productions, Hindi films are going to the right audience. The mounting NRI population has also resulted in global recognition of Indian films.
Earlier, most Bollywood films generated money at the Box Office but now fewer tend to do so as a result the insurance factor has come in to the picture. Ace director Subhash Ghai was among the first to get his film Kisna insured.
Producers make money, recouping their investments from various sources of revenue. There are also increasing returns from theatres in countries like United Kingdom, Canada, where Bollywood is getting noticed.
Big production houses like UTV have gone ahead and signed big deals with actors and directors aimed at making quality films.
Urban cinema
It's not just the money factor but also the essence of Bollywood that has undergone a sea change. From movies recounting our freedom struggle to those exploring themes of urban India, Bollywood has truly come of age.
Earlier there was a thick line dividing parallel cinema to the so called commercial or mainstream cinema. But over the years with more actors opting for character roles the distinction seems to have blurred.
Commercial potboilers of yesteryears offered no more than melodrama laced with a song and dance sequence. But new age directors like Farhan Akhtar and Shaad Ali have changed the rules of urban cinema sans the paraphernalia.
Hollywood eyes Bollywood
Commercialisation of cinema is doing wonders for the film industry, which for years churned out the best of movies but seldom found takers abroad.
According to a report, indigenous films captured 95 per cent of the Indian box office sales in 2006.
Now even Paramout Pictures International is contemplating Bollywood productions and Walt Disney has partnered with Yash Raj Films, for making animated movies for their first film, Roadside Romeo next year.
The list doesn't end here. Warner Brothers is developing two Bollywood projects, including one song-and-dance film. The Warner Brothers studio would seek to earn a majority of its Indian sales from Bollywood productions and hence plans three to six movies annually with an Indian starcast.
According to data available with a private firm, India's film industry will expand to $4.4 billion a year in 2011 from $2.1 billion in 2006. Rightly so, Hollywood wants more of that pie, whether through imported or indigenous movies.
Sony Pictures in India estimates that a Hollywood movie in English can attract a mere 50 lakh viewers, while dubbing increases it to 30 million- a fraction of India's movie-obsessed populace.
As India celebrates its 60 years of freedom, Indian cinema is creating benchmarks that make the nation proud of its artistic journey.
http://www.bollywoodworld.com/news/bwnews.php?subaction=show full&id=1187170286&archive=&start_from=&ucat =1&
Indian cinema has depicted stories of a society that has seen drastic changes in the last six decades.
From the portrayal of the landlord era to the abolishment of social obstacles, the silver screen has been a mirror of the face of our nation.
Indian film industry is considered to be the oldest and the largest in the world with over 1000 movies releasing every year.
From small payrolls to handsomely paid actors, it has come a long way and put itself on a fast track to commercialistation.
Ever since its beginning with the silent film in 1913 to the latest hits Dhoom II and Chak De India our industry has travelled far and wide for good.
Now with the entry of big production houses and the concept of global village in the forefront, movies are no longer restricted to India but cater to international audience and Indians who have migrated to foreign lands.
Our films have been hits abroad but were limited only to UK and Canada which had a sizeable Indian population. They've also found their way to Pakistan and Afghanistan where pirated CDs/DVDs of Hindi movies make for popular cinema.
Bollywood flicks, thanks to the satellite boom are now opening new vistas for producers and actors alike, making them household names abroad.
It's not just Hindi cinema that is basking in its newfound glory. Rajnikanth's recent release Sivaji: The Boss is illustrative of how southern cinema has found a considerable number of enthusiastic viewers abroad. The movie featured at the top 10 of the UK film list.
Metro culture
With the growing metro culture in India and builders erecting air-conditioned multiplexes to show the 1,000 or so annual homegrown productions, Hindi films are going to the right audience. The mounting NRI population has also resulted in global recognition of Indian films.
Earlier, most Bollywood films generated money at the Box Office but now fewer tend to do so as a result the insurance factor has come in to the picture. Ace director Subhash Ghai was among the first to get his film Kisna insured.
Producers make money, recouping their investments from various sources of revenue. There are also increasing returns from theatres in countries like United Kingdom, Canada, where Bollywood is getting noticed.
Big production houses like UTV have gone ahead and signed big deals with actors and directors aimed at making quality films.
Urban cinema
It's not just the money factor but also the essence of Bollywood that has undergone a sea change. From movies recounting our freedom struggle to those exploring themes of urban India, Bollywood has truly come of age.
Earlier there was a thick line dividing parallel cinema to the so called commercial or mainstream cinema. But over the years with more actors opting for character roles the distinction seems to have blurred.
Commercial potboilers of yesteryears offered no more than melodrama laced with a song and dance sequence. But new age directors like Farhan Akhtar and Shaad Ali have changed the rules of urban cinema sans the paraphernalia.
Hollywood eyes Bollywood
Commercialisation of cinema is doing wonders for the film industry, which for years churned out the best of movies but seldom found takers abroad.
According to a report, indigenous films captured 95 per cent of the Indian box office sales in 2006.
Now even Paramout Pictures International is contemplating Bollywood productions and Walt Disney has partnered with Yash Raj Films, for making animated movies for their first film, Roadside Romeo next year.
The list doesn't end here. Warner Brothers is developing two Bollywood projects, including one song-and-dance film. The Warner Brothers studio would seek to earn a majority of its Indian sales from Bollywood productions and hence plans three to six movies annually with an Indian starcast.
According to data available with a private firm, India's film industry will expand to $4.4 billion a year in 2011 from $2.1 billion in 2006. Rightly so, Hollywood wants more of that pie, whether through imported or indigenous movies.
Sony Pictures in India estimates that a Hollywood movie in English can attract a mere 50 lakh viewers, while dubbing increases it to 30 million- a fraction of India's movie-obsessed populace.
As India celebrates its 60 years of freedom, Indian cinema is creating benchmarks that make the nation proud of its artistic journey.
http://www.bollywoodworld.com/news/bwnews.php?subaction=show full&id=1187170286&archive=&start_from=&ucat =1&
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