One of the highlights will be the brand's new showroom at Gold Souk, Deira, which is being touted as Dubai's largest jewellery outlet.
Brand ambassador Kareena Kapoor Khan will inaugurate the showroom today evening, making it the group's 122nd store worldwide. Spread over 9,500 sq ft and located in the heart of Dubai, it features the choicest collection of jewellery from India, Malaysia, Turkey , Singapore, Hong Kong, Pakistan, Thailand, Italy , Spain and Bahrain, to cater to its global shoppers who frequent Dubai, especially during the shopping festival there.
The staff includes nationals from 10 countries, who can handle customers representing 31 languages.Among other attractions of the mega showroom include a golden replica of Burj Khalifa in 18 carat gold, weighing 22.65 kg. Another one is a gold bar in 24 carat, weighing 160 kg. A designer party wear, attire crafted in 18 carat gold, weighing 1.075 kg is also on display . Thirty expert artisans spent 3600 man-hours and fifteen days to craft this attire.
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