Thursday 11 December 2014 11.00 IST
Box Office India Trade Network
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There will be no major releases this week which means it will be Action Jackson leading at the box office although the film has not fared too well outside centres dominated by singles sceens. There will be releases like Badlapur Boys, Life Mein Twist Hai and Main Aur Mr. Riight tbut they are unlikely to bring in the audience.
The South will see the release of Lingaa which has phenomenal advance which is best of the year in Bangalore and Chennai for any language film. The film should see a Hindi release but it will be at a latter date.
There are high hopes for PK which is the last release of the year which reunites the 3 Idiots team of Aamir Khan and Rajkumar Hirani so despite the mixed response to the promos and music, these two names will be enough to bring the audience and possibly record opening weekend numbers as far as multiplex business is concerned.
Still no matter what happens with PK it will be turn out to be a poor year with the costs of making and releasing a film going up rapidly over the last 18 months but business going down year on year. Only Kick managed to gross in metros, A, B and C centres, multiplexes and singles screens and P.K may add but that would be just two universal hits in a year which is a poor return. The story of the year has been umpteen major releases failing to even recover their promotion costs from theatrical business and the aim of the promotion was to give higher theatrical return.
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