For Deepika, SRK canceled all the ads/paid articles from TOI

Shah Rukh takes a stand!

Shah Rukh Khan's leading ladies love him. And that's because apart from making the ladies feel special, he takes care of them and is oh-so chivalrous. Deepika Padukone realised that it doesn't end there. Just before the release of Happy New Year (HNY), when a publishing house humiliated her for the second time by running a story in bad taste, SRK canceled all the ads with the group and also all the paid articles. Without pausing to think if his action would sabotage his film. He took the decision in support of his leading lady without even considering that his film could be damaged by a poor review or lack of reaching out to the readers. But just like SRK is loyal to his friends, his fans are loyal to him and HNY re-wrote Bollywood box office history. Good things do happen to good people.