zee leading from 7pm to 10pm

Zee TV has announced its new daily soap adding another feature in its bouquet – 'Har Ghar Kuch Kehta Hai- Khel Lakeeron Ka'. The show will air from July 16, 2007, Monday to Thursday in the 11 pm time slot. The show is produced by Shreya Creations. The story revolves around three girls who are related by destiny.

Punit Goenka, Business Head Zee TV and Director ZEEL, said, "Zee TV is the market leader in the 7-10 pm primetime band and now with the launch of this show, we are certain to establish ourselves beyond that time band as well. We believe in 'creating' audiences and then maintaining them through the finer details of relationships. Zee TV has always created and endorsed subjects that deal with societal issues."

On the marketing initiative, Tarun Mehra, Senior VP- Marketing, said, "We will at the moment concentrate on traditional media that includes print and outdoor. Besides that we have also incorporated some spots on radio across the network. For the online promotions, we will have it conducted on our site. But as the show will go on, we will come with different innovations."

Speaking on the concept of the serial, Goenka explained, "'Har Ghar Kuch Kehta Hai' talks about every home that has a different story to tell about the individuals who live in it. Relationships, emotions, sentiments, happiness and sorrows, that is what 'Har Ghar Kuch Kehta Hai' all about. It is the first soap on the channel that is bold and forthright in its treatment of the characters and the storyline."

'Har Ghar Kuch Kehta Hai' is an epic tale of three girls, completely different in their outlook towards life. With different ambitions, dreams and hopes but tied together by the unadulterated bond of trust.