I watch Saat Phere too which has consistently high TRP's but that too is at # 11 on Friday because Prithviraaj is a 1 hour show.
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Friday gave more air time to bhoot than JB together, Friday we saw bhoot make the divorce papers and covett and pursue Bani again. TRP's dropped. Seems its hard for the creatives to understand that we don't want Bani tainted or being pursued by Bhoot.
Everytime Bhoot is shown covetting and pursuing Bani the TRP's are below 10. Once they were 9 due to JB scenes anticipation, then there were the body doubles and the voice overs on Friday.
But no-one knew what was going to happen on Friday. THe only promo they had shown was of JB with kids, surely the audience would anticipate more of JB the next day. 😕
And AD was in Thursdays episode too, in fact longer than Fridays. So I don't think that was the reason. 😊
Pinky05- Yep PC is extremely popular and it does affect KS every friday, thats the main reason. Nowadays SP is going through a bad patch too.