Before Jhoom Barabar Jhoom begins, a specially shot promo song of the Shah Rukh Khan starrer, Chak De India, is shown in cinema halls. This Shimin Amin (Ab Tak Chappan) directed Yash Raj film has a hockey theme and the promotional song, partly sung by King Khan himself, is getting great response from the audience.
SRK plays a hockey coach of a ladies team and in the music video he is shown introducing 13 of his team gals one at a time. His introduction of them is intercepted by dialogues from each one of them about what they are and what they mean. Shot in a black and dingy hockey team dressing room, the song packs a punch with its no-nonsense attitude thrown in good measure and innovative editing style.
The hockey team is shown preparing for the World Cup and has girls (mostly newcomers) who come from various parts of India. The captain of the team, played by model turned actress, Vidya Malavade, is introduced as a house wife who is balancing her sports career with her family. Also introduced from the team are two girls from the North East, a dare devil sardarni, a champion with a weak heart, a bindaas babe who likes being naughty amongst others. As SRK finishes introducing all the girls, calling each one as Chak 2…Chak 3 and so on till Chak 13, the girls together at the end introduce him as Chak 1 – Kabir Khan their coach.
The brainchild of Aditya Chopra, this is the first time a Bollywood film's first promo is shot like a music video and shown in full length before the television promos are aired. The film is set for an August 10 release and is scheduled for a grand premiere in London on August 9th.
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