Originally posted by: psarada
Same thoughts - No need to add anything extra. I agree with what you are saying Mandy 100%. Colors needs to redo their way of promoting shows. For example Veera on SP is also having a saazish aspect in the show with the Dr.Sonia hell bent on ruining the love life of Ranvi-Gunjan but what do you see in promos for the show - beautiful snippet of love blossoming between Veera and Baldev in beautiful locales of Poland. Of course any viewer would be tempted to tune in. Can't BI creatives do a mix-match of all romantic scenes with a good BG song and add the tag line - Badh rahi hain nazdikiyan Zain aur Aliyah ke beech, Dekhiye iss Ramzan pyaar ka naya rang Beintehaan main. That's it. It is simple and people will be tempted to tune in. Colors is just lost - Once Yudh starts I can safely say colors would be 5th. Good luck.
Perfect example given! I hate the saazish track going on in Veera but the channel played it smart by promoting VeeBa, I've noticed the promo on air quite a lot and I love it! If only Colors could follow SP example and realize what attracts fans to a show. No one wants to see saazish drama when they can very well switch to the competition.
I love your promo idea, if only Colors could be that creative! I really do not understand their strategy, they are well aware of the fact both shows have a good fan following and they can rake in the TRPs but the way they choose to promote them is nothing short of a disaster. They need to realize something is seriously wrong when in the UK shows that used to rake in the numbers are suddenly finding themselves getting less than half the viewers they had before and this goes for both new and old shows.