Salman Khan Turns Endorser For Subhash Ghais Kaanchi

Known to promote and market his friends

films, bollywood Superstar Salman Khan has taken it upon himself now to help promote Subhash Ghai's upcoming film, Kaanchi.

Last December, Salman took to aggressively promoting his friend Aamir Khan's action flick Dhoom 3, using the platform of the reality TV show, he hosts, Bigg Boss, to the maximum. Come March, Salman has now turned to another friend, Subhash Ghai, and is helping promote his film.

Salman "Bhai" took to social networking site twitter last night, in order to spread the word about Kaanchi. Starring debutants Mishti and Karthik Aryan, Kaanchi is Subhash Ghai's return to cinema, after a hiatus of nearly five years. His last film, Yuvraaj, starring Salman in the lead, unfortunately bombed at the Box Office.

Salman Khan posted on twitter, after watching and allegedly loving the trailer of Ghai's upcoming film: "Saw the promo of Kaanchi? Quiet nice na? Happy for Subhash Ghai, its beautifully shot, hope it does well. Best of luck Subhash Ghai."

In the meanwhile, Subhash Ghai released the much awaited Kaanchi Anthem for the film. The song has been shot in rural localities and it exhibits the fearless and cheerful life of the lead character Kaanchi, in her village.

With vocals by Sukhwinder and lyrics penned by Irshad Kamil, the song wonderfully captures Mishti's charisma and composer Ismail Darbar's soulful music.