Anandi of BV in IInd phase of the Tata Group 'Power of 49'-link added

This time, the campaign seeks to address the underlying reason for women not getting their due from the establishment - the fact that they do not engage sufficiently with the electoral process and do not cast their votes based on an understanding of the stance of candidates on women's issues. We believe that by inspiring 100 million women to vote based on "Women's issues" we will be able to catalyse change in this space thus benefitting women and also the country.

We will use television "Soap protagonists" and also other opinion leaders, including corporate and Bollywood celebrities, apart from advertising because in our country the soaps can be powerful agents of change. This will be done through long and short format content on TV/digital and other media."

[YOUTUBE]https://www.youtube.com/watch?v=IENi61iwNog[/YOUTUBE]

Some of the leading ladies include:

- Sandhya from Diya aur Batti - Star Plus

- Akshara from Yeh Rishtha Kehlata Hain - Star Plus

- Kamla Tai from Ek Mutthi Asmaan - Zee TV

- Gunjan from Sapne Suhane Ladhakan Pan Ke - Zee TV

- Anandi from Balika Vadhu - Colors

This will be followed by multiple debates, and discussions by eminent news anchors and media personalities in specific "Power of 49" TV shows. All views expressed here along with issues expressed by women in push the pin and GEC will culminate in a POWER of 49 manifesto which will get presented to senior leaders of key political parties. This will ensure the system takes note of women's needs and wants and becomes more responsive to them.