Posted:
If Hotstar / Starplus were to really end this series, the first thing we would notice would be budget reduction and Mehbeer marriage and a happy ending.
But, what do we really see? In the initial days the makers were hiring newbies viz Akshat, Appendix and Alia. There was not enough screen time for support cast like Suman, Madhavi, Bua etc.
But suddenly the makers were able to bring in Sasha. Vindhya Tiwari am sure wont be coming cheap. For an ending show, how are the makers able to stretch the budget? We all grumble that the leads dont even look like they would get married at all! Ending shows always gun the leads to get together. Dont see this happening here anytime soon going by the current track!
I also noticed that the number of advertisements have increased in BD compared to before. Most soaps air on TV 7 days a week for 21 minutes per episode. That would make it 147 minutes in total. BD right now is airing for 6 days a week and we are getting a total time of 23x7 viz approximately 130 to 140 minutes...
Last week BD was airing for 19.44 minutes between Mon to friday and saturday epi was for 30 minutes. This time its going to catch up to other shows.
BD unlike any SP show has no advertising budget. The popular shows like AIB and YHM have plenty of TV advts. But BD has very minimal HS advt. I hardly see it being advertised on starplus, while IPKKND is still finding ad space 😉. With this kind of minimal budget if, BD can do such good business, it will definitely do a lot better with advertisements. I am sure SP with its business mind should be able to sense this and harness its potential... why else did no other show like TSM or TMH not get shifted to HS.
BD is one show that will be a pilot for Star to cater to audience that right now is not reached through TV. I hardly watch any of SP show's anymore. To me almost all the shows are ruined, but am kind of glued to BD. Not to mention the kind of attention that Pearl and Asmita are getting now... inspite of the show being aired only on HS
In the not so far future, online medium would play a big role in entertainment content. I hope SP realizes that and makes advances ahead of time to lead in this segment!
Kyunki Saas Bhi Kabhi Bahu Thi 2
