NAUC going off air- Whose fault is it really?

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@lovely_lady

Rocker

Posted: 10 years ago

#11

I think you have a point in regards to audience, but I also think that point is related to the time slot NAUC is given. Rema provided really good background on this issue. Mahabharat used to air at NAUC's timeslot and its obvs that it would've been popular with huge TRPs. NAUC just cannot compare to that show and so obvs it would suffer. As many others pointed out, 8:30 is an aunty/ uncle time slot. That's when the parents sit down to watch things. There's no way NAUC will EVER be able to compete with the likes of JR or Udaan. Those two shows are made for Indian viewers. Whereas comparitively, NAUC is more youth based and for international viewers I feel. It has a western feel to it.

Secondly, as a youth based show, the show's timing should reflect it's demographics. When do youths watch TV? They watch it earlier. Secondly, online leadership should also be counted for youth shows as a majority of youths watch online.The show, despite competing with extremely dramatic other shows and an extremely inconvenient time slot, has managed to garner a consistent and loyal TRP viewership, boosts high online viewership, and has quite a significant online following. That in itself is an achievement. If moved to a better slot, the show has 100% chances of doing better in terms of ratings.

I think you do have a point that Indian audiences need to change in order for NAUC to boast of higher TRPs, but I'd also argue that with a few changes (mainly time slot), NAUC could still also achieve success and higher TRPs as well.

And regarding Sony, I'm probably 100% off-base with this so take my opinion/ words with a grain of salt. I feel like Sony is an anomaly channel in general. Even when it's had saas-bahu type of stuff on air, it doesn't garner high TRPs. Shows like CID/ CP are it's main TRP bringers. But when SP or other channels try to mimic shows like CID (hello Arjun) or CP (Code Red), they are also not able to mimic the ratings Sony gets on CID/CP. Sony itself is a different channel and normal rules don't seem to apply to it. Idk. It's known for experimenting, but let's not forget that experimenting is not the same as bringing quality television. You can have one without the other and that is often exactly what happens to Sony shows. They experiment but the quality of the show is often shitty. An example of this -- love marriage ya arrange marriage/ Desh ki beti. Both shows were really hyped up and a lot of people were excited to see them, but they failed to deliver (Dil ki Baatein is going the same way). Whereas sometimes they experiment and get good TRPs. Shows like JJKN, Parvarish, Bhaskar-Bharti were pretty good TRP bringers and are iconic today (well maybe not BB). Hence I think Sony itself is a weird channel. Typical shit that is popular on SP/ Zeetv is never really popular with Sony (aside from IKNMP but even that initially started out as experimental). But I digress.

Edited by lovely_lady - 10 years ago

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Not Avaliable

@lovely_lady

Rocker

Posted: 10 years ago

#12

Originally posted by: love_taher
The real reason nauc went off air i feel is coz the creatives couldnt handle the story. Nauc strted wid such refreshing content. It did have good trps, nt great but good trps until the EWF track. That was the time the fanbase was building up.
Nauc was still a baby and the makers just forced majority of the fans to leave the show by creating unnecessary( unnecessary n my opinion,dunno what was behind the scenes) changes in the storyline.

The fanbase for nauc was never strong enough, in my opinion for a primetime slot especially on a channel like star
plus. The fanbase consists of youth, who majority of the time dont get to watch the show on tv at 8.30. No matter how crazy a fan u r, u cant jst leave all ur other work just to watch a show on tv.

So the makers made desperate attempts at improving trps by introducing such illogical content which obviously did nt appeal to ppl who loved this show owing to the very reason that it was a unique show. Frankly, i being a niraj fan would watch the show regularly even after kabir's entry, hoping for some improvement...but it went on getting worse n nw i dont even remember the last epi i watched. Nauc has become a saas bahu drama too, unfortunately, and the creatives cannot handle it, simply because this is nt the nauc audience loved.

Actually the show didn't start off strong. It always had pretty low TRPs. They went up a little with Viraj entry, but his time also had some pretty important other tracks -- like Nisha past reveal which was HUGE in news. So that spiked up viewership. Also, the highest ever TRPs NAUC has ever gotten was actually not because of Nisha-Viraj, but actually Nisha-Kabir. NAUC has maintained pretty consistent TRPs for a while -- so it does have a loyal following I feel (regardless of whoever you ship).

But yes, you are right in that the story line changes and deviations are not good. And you're completely on-based with how the time slot NAUC is given is not compatible toward the audience the show geared at -- youths.

Edited by lovely_lady - 10 years ago

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love_taher

@love_taher

Explorer

Posted: 10 years ago

#13

Originally posted by: lovely_lady

Actually the show didn't start off strong. It always had pretty low TRPs. They went up a little with Viraj entry, but his time also had some pretty important other tracks -- like Nisha past reveal which was HUGE in news. So that spiked up viewership. Also, the highest ever TRPs NAUC has ever gotten was actually not because of Nisha-Viraj, but actually Nisha-Kabir. NAUC has maintained pretty consistent TRPs for a while -- so it does have a loyal following I feel (regardless of whoever you ship).

But yes, you are right in that the story line changes and deviations are not good. And you're completely on-based with how the time slot NAUC is given is not compatible toward the audience the show geared at -- youths.

Nisha's past was just before viraj's entry, and yes, that is what im saying that nauc gained viewers coz of THAT unique story which it potrayed, when it was just a baby. I dont say that niraj made nauc strong. Im saying that nauc lost viewers coz of the unnecessary chaos they created in the past 3 months. Taher has a huge fan following, which they lost by sidelining him. Keep urself in our shoes, if ur favourite actor was sidelined, would u

watch the show? Still fools like me watched, hoping for the old nauc to be back. So imagine our disappointment when the show we loved lost its very essence.

Its nt nibir or niraj, its the STORY which makes the show strong and the highest ever trps were nt coz of nibir, but coz of sulee and their rubbish, simply coz trp aunties love watching over the top drama.

If is best this show is going off air. I dunno how much more they would ruin it if it continued.

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Aditi

@Infinite_Flame

Inactive

+ 3

Posted: 10 years ago

#14

The only thing that went wrong was as mentioned non compatible factor and it falls in both genre "Family drama" as well as "Youth show" and the mashup led to neither making a huge appeal to youngsters who want a budding love story and fun between cousins nor to Family audience, as it wasnt OTT enough for being loved by TRP aunties. This is where it absolutely went wrong and led to low TRPs and that is why may be it didnt click coz it didnt have a target audience in view. It tried pulling in both, but there are only few who actually like mashup of both Family+youth drama and thats where its audience lay.

But what it has is a loyal consistent viewers, who irrespectively love the story and view it. Most of us are those who constructuvely criticise the story track but dont end up calling it trash because it didnt go the way we want as finally it is a writers baby.

I see it now taking a turn to family drama with just a lil lesser youthness, though it doesnt appeal to me, I personally believe it is a good step because business is to be done as per consumers wants and the current TV watchers still love family dramas.

Also, the show doesnt get appropriate promotion in comparison to its competitors who have huge number of repeats and promo advertisements, so it is also a failure on SP's part. And anyways I believe SPs marketing strategies are very poor. If you observe none of the new shows (except TMH) have been working well, and that is solely attributable to the fact that Marketing is pretty weak in comparison to other channels, but then coz SP is leading (mainly based on old shows) , the same doesnt get questioned.

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princessglory

@princessglory

Voyager

Posted: 10 years ago

#15

It is completely writers and Directors and PH fault KARMA plays very important role PH removed Taher for no fault of his and Starplus removing the show now for no fault of theirs this is called Karma what u sow u will get that only Youth show or Saas bahu show for everything luck and X factor plays very important Agar hum kuch bura chaha toh humare saath bhi woh bura hoga

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Aditi

@Infinite_Flame

Inactive

+ 3

Posted: 10 years ago

#16

Originally posted by: princessglory
It is completely writers and Directors and PH fault KARMA plays very important role PH removed Taher for no fault of his and Starplus removing the show now for no fault of theirs this is called Karma what u sow u will get that only Youth show or Saas bahu show for everything luck and X factor plays very important Agar hum kuch bura chaha toh humare saath bhi woh bura hoga

Seriously yar!!...Ap itne bade ho (i guess coz u have mentioned being married) and u talk so childishly!!

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princessglory

@princessglory

Voyager

Posted: 10 years ago

#17

@Aditi What Childish Main badi hoon and life ka experience hai isliye I wrote that when u grow U understand what I meant that day pls remember me OK

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princessglory

@princessglory

Voyager

Posted: 10 years ago

#18

@Aditi Sabko bura lagega agar hum jo chahe woh nahi hua toh We niraj fans wanted Niraj pair but cvs plan was something so saare niraj fans naraaz hoke chale gaye and now nibir fans r so much frustrated they started abusing other shows on SP which is doing pretty well and just go to twitter they r abusing other shows like anything even SP gave warning to them Arre yaar sabko bura lagta hain

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Aditi

@Infinite_Flame

Inactive

+ 3

Posted: 10 years ago

#19

Originally posted by: princessglory
@Aditi What Childish Main badi hoon and life ka experience hai isliye I wrote that when u grow U understand what I meant that day pls remember me OK

I know Karma's a bitch and everything and I understand it too. But TV world doesnt work on this basis. Several shows have seen replacements of a star way more popular than Taher was, and they are running as popularly still. Also, the fact remains with Viraj in loop, they couldnt have weaved the story in the way they are with the Gangwal family in focus. They needed to have a common guy for Nisha so that GF remains in loop. So they must have changed the storyline!!

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Aditi

@Infinite_Flame

Inactive

+ 3

Posted: 10 years ago

#20

Originally posted by: princessglory
@Aditi Sabko bura lagega agar hum jo chahe woh nahi hua toh We niraj fans wanted Niraj pair but cvs plan was something so saare niraj fans naraaz hoke chale gaye and now nibir fans r so much frustrated they started abusing other shows on SP which is doing pretty well and just go to twitter they r abusing other shows like anything even SP gave warning to them Arre yaar sabko bura lagta hain

Bura lagna is okay, and venting out is okay but then spewing negativity is basically bad for one's own peace of mind and doesnt reflect well. And its not nibir fans that are frustrated, its NAUC fans that are frustrated. I like NiBir has never meant I disliked NiRaj and had they been endgame, I would have still been watching and enjoying similiarly.

And if some dumb kids are abusing others it thoroughly wrong,they need to be told off but we need not copy them and start abusing others :)