I dislike the show immensely. ... and my reason is simple - weak plot line and shoddy characterization of protagonists.
In all other shows we have a female character plotting to bring another female character down. In this show we have a male character plotting to bring his DIL down.
He is supposed to be mega rich, a tycoon and all - but his stratagems are as petty as dinner invitations and lunch meetings. The animosity is also so childish - he had a crush on his DIL's mother 30-40 years back and was rejected by the girl's father. He should actually be grateful to the man, coz had BB not rejected IMV, then he would've turned out to be another Dalichand.
The only real characters in this show are Vaibhav and Siddhant - amazingly well-etched characters and both the guys are brilliant actors. Especially disappointing are characters of Devki, IMV, and IMV's wife (sorry forgot her name).
The way the family is going gaga over Devki, it's like no one ever prepared Bfast in this house. They don't realize that by constantly praising Devki they are insulting IMV's wife by implying that she did not take care of the family or household. But anyway less said about Gandhari the better (that's my nickname for IMV's wife, since she seems to have closed her eyes to her husband's true character and machinations, liked her better when she used to shut her bedroom door on his face every night).
On the plus side the director seems to have a grip on the story and we can see that all characters stay more or less true to the character sketches with which the serial started - a big rarity in the Indian Television these days. The story and pace is crisp and taut with very few loose ends. Also the director seems to be in no mood to stretch the story unnecessarily into interludes just to keep the TRPs up.
Yet at the end of the day this show is no different from a typical Saas-Bahu or should I say Sasur-Bahu. Btw, must compliment Colors for moving out of the interiors and actually building a show around modern urban family. No matter that half show (almost 10 min per episode) is still dedicated to fafda and undiyo (no offence to any community), but in a show about Business tycoons couldn't the Art deptt. have built bigger office rooms and a smaller Dining Room/Kitchen. And seriously, if one wants to talk about food, they can send their actors to Kitchen Champion, just concentrate on the story in this show.