Like seriously? Your post is bang on then!!
Well, the producers have a lot of money at stake so they have the right to take any decision they wish. When they felt Rishbala story had run its full course , they decided on a leap, a new story and a new male lead, didn't they? And GU did get sufficient time to make an impact as the new lead but i suppose even the makers have realized that it isn't working that is why this twist. This is how the industry works.. In fact any industry. And as of now GU is not even being replaced, maybe his new role gives him more scope to improve.
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