Excellent post, Shruti.👏
The CVs gambled on depression-tactics to get sympathy-TRP, with the millionaire superstar suddenly beset by unbelievably clunky professional, financial and then physical majbooris, and alongside Madhu being decreed as ill-omened to all men associated with her.🥱
Unfortunately the audience may have still not recovered from eight months of never seeing the leads win decisively against problems except for a few minutes at the end of a track.🤢
And now the slide down the majbooris path - with events showing that dratted prophecy as accurate rather than smashing it, one wonders how the CVs plan to haul both leads out of the clunkdonia-abyss, now that their 'interesting' humiliations for the leads on the professional and domestic front have not proven a particularly motivating lure for TRP.
I'm not worried about other actors being brought in as co-stars, especially not male.
Merely the sight of any male actor who doesn't fit into the same 'definitely not aiming to be lead' category as RK's film-heroines so far would cause a freefall and further lapse in viewership.
The stupendously visible failure of the 'prospective parallel male lead' attempt has also ensured that the CVs and channel no longer have any credibility to buy time with misleading statements for even a fortnight for such a situation.
If Madhu is shown with another supposed hero, it will have to be definitely someone clearly categorized only as a series character-actor.
And most importantly, a statistically proven fact for MEIEJ, online audience has - except in the matter of the deceased character - not been of the same preference as the majority-TRP-audience.
And it is the latter viewership that is the prize of financial success for the sponsors to feel recouping the channel's and PH's expenses for a series is worthwhile.
Sponsors spend a lot on MEIEJ's ad-slots, and will not accept even a week of low TRP without requiring prompt modifications and visible efforts to regain the series-lapsed-viewership majority-audience's support for the series.
MEIEJ had managed a 4+ TRP return on sponsors money; there's no way sponsors will accept a perpetuating 2+ for even a few weeks without expecting the story to get tweaked.
If their money helps make series-continuation possible, then expecting them to take losses for no sensible reason for even a fortnight is not likely.
If crores of people don't find a serial's each episode so interesting that they'll keep checking between ads so as to not even miss a moment of the next scene, then the ad-slots gamble on getting seen by a significant portion of the mass-audience doesn't work to the sponsors benefit. Which makes a series with high budget and/or deservedly highly-paid leads not financially worthwhile for the sponsors.
Channels accepted sponsors terms in the second face-off only because no paid ad-slots is an unaffordable option, and having to deal with stringent value-for-money is preferable with ad-slots rates getting reduced if there is not constant modification to ensure significant improvement in TRP.
Edited by leelaa9 - 11 years ago