Episode 339 Discussion: 1st August 2013

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Originally posted by: river123

TRPs are out, and MB TRPs are inching up post Sultan's sailing off the cliff and horizontal levitation the week prior.

• MB still at #9, hanging on for dear life to its position in the top 10.
• The upward trend of 2.4, vs. 2.2 the week prior is a positive sign, indicating that the audience is potentially liking the exit of a much reviled character.
• Would be really interesting to see next week how TRPs are, what with Sultan rising from the dead, in full-fledged lecherous form. It could go either way - viewers could either have been put off by the distasteful scenes, or people will hang in there, watching in the hopes of seeing said character get his comeuppance.
• One thing for sure, CVs don't have the luxury of making this drag along though. Viewers will lose patience and check out again if things don't move along in a well-executed way to a hoped-for conclusion, thereby nullifying the expected positive effect of the ME with SRK that will air next week.

See chart below for MB weekly trends:

Note: does not take into consideration impact of adding new markets at various points. Size of these markets, viewing patterns, demographics, level of digitization etc. of those markets would impact TRPs. Also, hard to judge IPL's exact impact.

Comparison to other top 10 shows: MB went up, as did 4 of the other top 10 shows - which is a positive indication. Most other shows either were the same or did worse. The two charts below show: 1) Top 10 shows TRPs and 2) TRP increase/drop for those shows, compared to the week prior. The blue bars on the second chart are the ones that did better, the red are the ones that did worse, and the no bars are the ones that were the same.

PS: all my usual caveats apply - this is a rough analysis etc. etc. Feel free to point out the holes (I freely admit there's probably some!) 😃

Data source:

https://scrutinybykhimaanshu.blogspot.com/2013/08/trp-grp-ratings-from-21st-july-2013-to.html

Originally posted by: river123

The 6 day vs. 5 day would be a factor to the extent that there is a drop on Saturdays, thereby bringing the overall average down a little. From what I could tell looking at MB daily TRPs in the past, is that in general, there is indeed a Saturday effect. But the overall TRPs for MB would go down by no more than 0.2 approx., and very often less than that.

The other element to the 6-day story is - from a creative angle - has the overall quality of the show declined because of the additional pressure on both CVs as well as the cast and crew, to the extent that it has had a negative effect on TRPs. That part is hard to quantify.

And finally, there's maybe a little bit of the chicken and egg syndrome. Perhaps CVs expect there to be a drop on Saturdays, and accordingly adjust the Saturday episode to not to try to be at the same level from an interest standpoint as the beginning of week episodes. Again, hard to quantify.