Originally posted by: shridevigaddam
@ParheezGM (PGM),
Wish you gave us a name to know you by. Your choice. Need a lil personal touch there. You know affection leads to good memory for people like me, else my memory makes me forget everthing 😉 😆
@PGM, Cari, Simi
Awesome thoughts and examples taken. I agree each and every word of your presentation.
Crying Parvati
Simi's example is the best one to tell us, how the creatives manipulate content for their own benefit. I am sure no middle-aged, aged, Indian traditions knowing woman will accept the crass that Parvati is crying like an ordinary all-glycerine soap heroine of today.
Then Why ?? Why change something that is not historically or religiously true ? Why challenge that and what purpose it serves ?
Why - because...the target audience here is not the Saas and Bahu of the house-hold. It would be boring for them to watch what we already know. Its the same reason I don't watch it. Ramanand Sagar killed me with his near shots -far shots, zooming shots, still shots, cheap sets when I was watching his Doordarshan "Ramayan" in 80's. It took a BR Chopra's Mahabharat to make me believe that Creatives can also be TRUE to Mythology, Religion, Traditons and Art. But not everyone can be a BR Chopra ! Sigh!!
Coming back to target audience of Devon Ka Dev Mahadev - I am tempted to believe that target audience is the youngster audience. The choice of actors taken explains...they are liked by a lot of youngsters. May be they think, Gaurav can do what Gurmeet did for Ramayan-II
Why change something that is not historically or religiously true ? Why challenge and what purpose it serves ?
The target audience of youngsters does not know what is traditionally correct, what is religiously right. Because they have not gone through any texts in schools. When I was a teenager, I was able to discern the content of Ramayan and Mahabharat of Doordarshan days. How ? Because as a KV Student, I read Sankshipt Ramayan and Sankshipt Mahabharat in Class VI and VII per KV curriculum. The current Samajwadi, Janta party, Congress party, CPM led SECULAR Political philosophy has made sure that all such texts are now withdrawn from school curriculam. I have no fear in saying that Sonia Gandhi would go to any extent to remove all source of knowledge from the schools.
This loop-hole gives such a wide field for the writers, producers, Channel wallahs to manipulate the content to their advantage. All the lead channels today ..STAR, ZEE, SONY, Colors, they are foremost MNC's who hardly care for the Indian psyche. All they have to think is about Profit. And sometimes, some influence to change the content also prevails.
A patriot Indian when making the film by himself, may want to show flaws in society in hope of creating inspiration to become flawless, to fight. Like Shyam Benegal, Girish Karnad, Paranjape, Kundan Shah of yesteryears.
A MNC driven- rootless and passion-less executive in contrast, what will he know about emotions, inspiration ? All he knows is Product, Positioning, Promotion, Selling, And Adaptations to cater to Product Life Cycle Curves.
When Pepsi and Coke came in 90's and started the Cola war, and in process Campa got killed or Parle sanely sold itself out to the giant war, I vowed to myself, that I will never go for Pepsi or Coke. And till date I have stuck to it.
It is the people...who need to rise up to see what they want to be inspired about and how they get educated. or simple what they want to see...
Alas!! What kind of hope I expecting out of Indians...the laziest bums, the callous, the opportunity mongers, cheating the other by maintaining the ignorance...
AUDIENCE -INCAPACITY -Challenge Number 1
The social mileau, the political mileau is presently bent on keeping the YOUNG MIND IGNORANT. Until that is addressed, I cannot completely blame youngsters. Infact I feel for them. And one of the reason why I want to be still a critical viewer. I thrived on critical journalism and corrected my thought processes when I was growing up. Dissemination of information was channelized.
Now in the Internet Age, there is no problem of dissemenation. It is assimilation of information that is a challenge. If a mentor in the form of teacher, a renowed journalist can guide you to a thought process, who is now there to guide you in the Internet Age.
The Eco-Social Mileau, The Middle-Age Syndrome KILLS the living spirit of the MIDDLE-AGED Mind. This is completely a diseased situation, If there was no TV and its regressive soaps, I guess these Indian women would have taken to Depression Pills like the millions here in US.
This is the age, of whom the Pharmaceutical companies and Media take advantage of from women in developed world and of whom Media companies take advantage in developing countries.
A time, when there needs to be a healing by showing positivity around, the money-making corporates have instead decided to promote negativity so that they make more money. Soon out of this regressed atmosphere, I am sure the women who watch the idiot box may zone out beyond the CATHARTIC feeling and end up being LISTLESS to feel anything at all. It may soon follow that this audience will see depression pills making their way to the Indian Pharma stores.
MONEY-SPONSORSHIP RULES
Olden days, ART was patronized by Kings.
Nowadays, ART is patronized by the Merchant
There's bound to be perceptual difference in the way the SPONSORSHIP happens and the ART pans itself out. A Merchant can never have the class, elan and nobleness of the King.
