Posted:
Hey guys,
I happened to watch some EK interviews over the past many weeks. There is something that I gathered I wanted to share.
First of all, her message in the recent TED talk with SRK was that she advised women to never stop working after getting married! Of course the first question that came to my mind was why Pragya and other heroines did so, right after marriage. On the contrary, EK is not even considering marriage because she is into her work etc. and doesn't feel it's right for her to get into marriage. The point is marriage is no big deal for her (while it is so so big for Dishas and Pragyas and all those heroines!).
Of course a cigarette company owner doesn't have to be a smoker. I heard from the Apple company head once that he doesn't let his kids into iPad much because it's addictive. Coke company owner doesn't need to be gulping liters of coke everyday. So I wouldn't expect EK to be the woman she portrays on screen. And she sure isn't.
But then she mentioned something interesting. She said the TV media which reaches crores of audience has become like a mass media. It does not cater to urban audience specifically anymore. And that's why for her creative side and for a different kind of audience, she makes Alt Balaji, movies and whatever she can. She also talked about how repetitive TV shows have become in a certain TRP demands and barriers.
So, the point is, it's not like EK or her creatives do not realize the monotonous way of general TV soaps. They do, but then its a big audience pool for them and it brings them a lot of business. So they do what they have to do! This will continue as long as that mass audience want it and do not reject those soaps.
Just thought to share since I have read 10000s of complaints about CVs and EK in social media. But then I felt like EK rather wants this kind of crowd to watch her movies (which are quite bold and contemporary, at least some of them) or alt balaji!
Anupamaa
