BARC Ratings - Week 35

KKB tops the Overall charts for the second week.

I follow KBC, Saregamapa and KKB closely, ironical all of them air at 9pm slot.😊 But this is the first time Saregama Pa Lil champs is out of top 5 in urban chart and got low impressions even in overall chart director needs to start focusing more on music, contestants, competition and less on movie promotions and actors coming in as guests 😔 also if they open up public voting for eliminations they can still beat their competition Fear factor before this musical show comes to an end..

Coming to KKB, last week Thurs/Fri KKB episodes have let down many viewers after having to watch Abhi-Munni pheras at mandap while lady of the show Pragya was away. Then that GC special episode aired on Sat with Abhi-Munni flirting with KDB focus was like putting salt on wounds.. So I feel despite Pragya's return to Mumbai shown in the current week, it may not highly increase impressions as overall mood of the show is gloomy and unexciting.. 🤔 So suspecting a new misleading KKB promo to get released within a day or two.

LA stated the Urban impressions... In that Zee tv at No.4 and Sony at No.3...

Ad sponsors are considers only Urban impressions... Channels have to perform better in Urban areas...

Then how about ads for channels like Zee Anmol which have only repeat shows and mostly topping charts in Rural only?

Yes.. They too get ads but the cost of those ads seems to be very low when it compared to urban... They don't get ad revenues high even if they tops in rural charts...

I still dont get the logic behind what you mentioned.. is there some article which speaks of this?

none of SP shows are ruling the charts anyways in the top 5 arena...of course YRKKH...it has seen a drop too...so does YHM...why is that channel is No 1...when Colors or Zee deserves that spot...

SP has majorly become negligent in its weekend programming during 2017, only Dance + is making them still survive. And in week day programming other than YRKKH nothing else could sustain in top 5. Also all their prime time shows in 2017 look more or less similar. Some times they focus more on same wedding functions, OTT grandeur in terms of sets and costumes with same feel in all their shows. Diverse Indian viewers look for shows with diverse concepts, looks and flavors, and they big time erred here.😳 Heard SP is now coming up with new shows before year ends including Great Indian Laughter challenge with Akshay Kumar..