KKB ratings have started falling right from week 37 onwards when Aliya introduces Tanu as a model in a photo shoot to Abhi and no one tells Abhi that he has been married despite him questioning repeatedly based on a wedding dress photo etc. How Tanu who was jobless for more than 1.5 years overnight became a hot supermodel in 1 month was unbelievable.
It was a over hyped promo in between which shows Abhi bringing Nikita to Mehra mansion and Dadi calling her by her name Pragya improved ratings a bit where viewers felt curious to watch if there may be some positive change in the story line and Abhi may get to know her real name is Pragya and has connection to his family. Story and episodes completely got derailed from then on and urban and rural viewership suffered since then and is expected to fall further. 2.4 rating could be least for KKB after several months since its kickoff in 2014.
It is such a pity cast and crew are working over night with such a shabby script with so many loop holes and no basic premise setup for story to move forward and viewers have been getting pissed off to watch the same recycled plots but with more illogical disgusting and negative vibes.
Zee suffered a huge downfall in last weeks TRP's (week 40) itself when it lost its 3rd position to Sony TV after several years. This week both Brahmarakshas and KKB are out of top 5 as per BARC and it may have a huge impact on their ad rates and revenues going forward as none of its other daily serials are able to cross 2 rating regularly! More than Balaji it is the channel that needs to review its serial programming content and take necessary steps.
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