The TAM TRP is stuck between 8 to 9 during week 2 and 3 as well (aMap TRP equivalent is 3.7 to 4.2, which is published everyday). This is consistently below the 7 year old serials - Kyunki Saas...and Kahaani Ghar.... (each at about TAM TRP 10). So KBC3 which was supposed to start with a bang and recreate the magic is just a whimper. Bollywood's supposed biggest star has not been able to beat old serials even in the first few weeks even with an established popular program! Is this the stuff superstars are made of?
2. KBC's media management company had promised TRPs of 15 to 20 and ad rates were set accordingly (see last Sunday's Economic Times). Since actual performance is half of the projected TRP, ad rates have been cut by 40% to Rs. 3 lacs for a 10 sec spot from Rs.5 lac (KBC1 ran for 3 years with TRPs of 15 to 26 and for many months with TRPs of over 20!!).
3. The only relief to Star is that TRPs have not declined too much in Week 2 and 3 but this is still well below expectation.
KBC3 has proved to a storm in a tea cup for Star. Given that KBC anyway is an excellent program format around the world, it could have achieved the current TRPs of 8-9 even with a regular host or any other film star. SRK has failed to make the difference that he was expected to make as the supposed "superstar" and has not justified his price. Even the opening day TRP was only 12! And all this despite the fact that Star brought KBC3 back as a weekdays program from being a weekends program (remember, KBC2 was a weekend program)
In general TV viewership is higher on weekedays than on weekends as is an established fact (since people do other things on weekends).
The reason for the below average TRPs is quite simple. There is fundamental difference between Amitabh and Shahrukh, the former is a genuine cult figure relentlessly for over 3 decades with immense talent and presence while the latter is an overhyped paper tiger
SRK must be the most unpopular "superstar" ever - a media myth and self proclaimed(I am the King). Anything that involves public opinion and he fails!! Look the the latest India Today youth poll... he ranked 8th in a poll by Indian youth!!!
Well guys its a laughter show,whereas this clown is earning on immitating the icon.Ever been to juhu beach,you'll often find a monkey madari waala whose monkey enacts like seth n walks n jumps...I god juhu beach on my screen thanks to star plus:)A monkey comes entertains(not me but himself,with hefty sum)packs up n goes away.He has just 2 friends 1 guy who isnt much of a guy & 1 gal who is not at all like gal.Karan J & Farah
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