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KBC Campaign: Behind the scenes
"Kuch sawal aapki zindagi badal sakte hain?" is the new catch phrase on everyone's lip. But another phrase that's caught on equally fast is "Mooli ke parathain" said by 4 year old Shrey Bawa in the latest KBC advertisement.
"Kuch sawal aapki zindagi badal sakte hain?" is the new catch phrase on everyone's lip. But another phrase that's caught on equally fast is "Mooli ke parathain" said by 4 year old Shrey Bawa in the latest KBC advertisement.
Shot in Delhi, Mumbai and Pune the advert shows Shrey as junior SRK asking people a variety of questions through his life. Shrey Bawa has definitely been enjoying himself on sets during the shoots. "You know I am junior Shah Rukh Khan… look I have a dimple just like him," says Shrey with a twinkle in his eyes.
"I had a lot of fun shooting. I like school too but not as much as shooting!" says Bawa whose mother, Nimisha, is ironically a teacher. She told us about the special interaction between her son and SRK.
"You know, the fact that Shah Rukh has a son himself definitely came across for me when I saw him interact with Shrey. For example after the shoot SRK asked Shrey to slap him. All of us on the set were obviously taken aback. But then when Shrey did hit him, Shah Rukh made this loud noise from his mouth.
So Shrey thought he was hitting him real hard! And this way he taught Shrey how stunts are done and next thing we saw Shrey was making the sound and SRK was hitting him!" says the lil boy's mum.
Sagar Mahabaleshwar, Group Creative Director at O&M says when working on the promo campaign they wanted to make an ad that revolved around the basic theme of the programme as well as bring to light the interaction that SRK has always had with his audiences right from a young age. "SRK is going to bring a whole new set of audience compared to the show. There will a lot more of the younger audiences as well as lots more women. Also this is a family aimed show and therefore we wanted to build an ad that appeals to the entire family. SRK has always wanted to interact with his audiences and he felt that this ad helped us achieve that."
"The basic idea came from the format of the game itself. Why do people ask questions? We all are curious individuals and amongst all of us the kids are the ones who ask most of the questions - from intelligent to funny to embarrassing. And each of us in our lives has had an instance where a particular question which has determined the course of our lives. So we looked at SRK and his life and some of the incidences you see in the campaign are from his personal life like he was thrown out from his college. He also left Delhi because he found he wasn't getting answers to his questions," adds Mahabaleshwar.
Like it or love it – one thing for sure the campaign has definitely started off on a high note. From the lil kid, portrayed by Shrey Bawa, with naughtiness twinkling in his eyes to the suave and good looking host, played by King Khan himself, life has definitely come full circle for the super star.
"I had a lot of fun shooting. I like school too but not as much as shooting!" says Bawa whose mother, Nimisha, is ironically a teacher. She told us about the special interaction between her son and SRK.
"You know, the fact that Shah Rukh has a son himself definitely came across for me when I saw him interact with Shrey. For example after the shoot SRK asked Shrey to slap him. All of us on the set were obviously taken aback. But then when Shrey did hit him, Shah Rukh made this loud noise from his mouth.
So Shrey thought he was hitting him real hard! And this way he taught Shrey how stunts are done and next thing we saw Shrey was making the sound and SRK was hitting him!" says the lil boy's mum.
Sagar Mahabaleshwar, Group Creative Director at O&M says when working on the promo campaign they wanted to make an ad that revolved around the basic theme of the programme as well as bring to light the interaction that SRK has always had with his audiences right from a young age. "SRK is going to bring a whole new set of audience compared to the show. There will a lot more of the younger audiences as well as lots more women. Also this is a family aimed show and therefore we wanted to build an ad that appeals to the entire family. SRK has always wanted to interact with his audiences and he felt that this ad helped us achieve that."
"The basic idea came from the format of the game itself. Why do people ask questions? We all are curious individuals and amongst all of us the kids are the ones who ask most of the questions - from intelligent to funny to embarrassing. And each of us in our lives has had an instance where a particular question which has determined the course of our lives. So we looked at SRK and his life and some of the incidences you see in the campaign are from his personal life like he was thrown out from his college. He also left Delhi because he found he wasn't getting answers to his questions," adds Mahabaleshwar.
Like it or love it – one thing for sure the campaign has definitely started off on a high note. From the lil kid, portrayed by Shrey Bawa, with naughtiness twinkling in his eyes to the suave and good looking host, played by King Khan himself, life has definitely come full circle for the super star.
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