TRP stands for Television Rating Points. It refers to the percentage of the universe of the existing base of audience members that can be reached by the use of each media outlet in a particular moment in time. This becomes very useful when focusing advertising efforts on a particular group of people. * For example, think of an advertising campaign targeting a female audience aged 25 to 45. While the overall rating of a TV show might be well over 10 rating points it might very well happen that the same show in the same moment of time is generating only 2.5 trps (being the target: women 25-45). This would mean that while the show has a large universe of viewers it is not necessarily reaching.
Hindi TV Shows
Kyunki Saas Bhi Kabhi Bahu Thi 2
Anupamaa
