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wat it means....

moon27 thumbnail
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Posted: 17 years ago
#1
hey can any1 tell me wat is the meaning of TRPs or wat is its full form?wat is its use?

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moon27 thumbnail 17years

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shruti thumbnail 17years

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Posted: 17 years ago
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TRP stands for Television Rating Points. It refers to the percentage of the universe of the existing base of audience members that can be reached by the use of each media outlet in a particular moment in time. This becomes very useful when focusing advertising efforts on a particular group of people. * For example, think of an advertising campaign targeting a female audience aged 25 to 45. While the overall rating of a TV show might be well over 10 rating points it might very well happen that the same show in the same moment of time is generating only 2.5 trps (being the target: women 25-45). This would mean that while the show has a large universe of viewers it is not necessarily reaching.

Any more queries post it in Help Desk.

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