Take it from someone who knows Brand Strategy, yes it’s me! This has been my profession and I know what this entire thing means. I will call this teaser an ace! Ace, because, this is the Bajaj of the masses, seeeti Maro Bajaj! Taali Pito Bajaj promotion. ☝🏼
Previous strategy was Bajaj was larger than life. 💕 He was magnanimous and had to have that moment of awestruck. He had to strike fear.
Tables turned and they had to not only make a new Bajaj acceptance but also make the common junta fall for him!
Current, bring an actor loved by each and every house, show the transition seamlessly by adding a previous Ravan Kumar Connotation and Wham!!! You ace it. Women in the house love him, grannies too.
Talk of the day- “Arey pata hai Bajaj Badal Gaya... Ravan Kumar Bajaj hai” Achaaa... women rush to watch the show!!!!!
Go back to the interviews, every actor brings something to the table! What a smart move, marketing team. Trust me bringing any other actor and letting him sync into the character would have been a task. People would compare! They wouldn’t probably accept! So, character suits the actor!
Transition from restrained Bajaj to Filmy Bajaj promotions.
It’s like bring Vijay Paan Banarasi Wala as Don! He aces the class with the acting and brings in the mass with his Seeti Bajao Teasers!
This is simple change of Brand Strategy by the Channel and PH!
It’s hard to accept a new actor, so change the excitement to Ravan Kumar is Back as Bajaj! Brilliant thought process!
So, for me, is this the original Bajaj? Nope!
Do I like this Bajaj? Yes, I love the actor, no I don’t like the character arc.
So, so much ado about character fitting the actor? Why not? Is there any chance that can be left? Previous Actor left such big boots to fit in. If you don’t bring in such flavour and don’t give your poster boy a leverage, I would have called the strategy team a fool 😈
Kudos for the strategy!
And, hell I miss my previous Bajaj. For me, he will be the best one!
Edited by Transference - 5 years ago