Tarun Katial - COO - SET

Tarun Katial joined Sony Entertainment Television in January 2004 as Executive Vice President - Programming & Response. At Sony Entertainment Television, Tarun is the key member of the management reporting to N. P. Singh, Chief Operating Officer of the channel. He is the business head for the prime channel of the company, i.e. SET and focuses on the programming
and marketing of the channel with an aim to drive higher viewership thus further strengthening the SET brand.

Prior to joining the channel, Tarun who has a media & communications background, has been with leading advertising firms of the country including Saatchi & Saatchi, Nexus Lowe and Ogilvy & Mather. He last held the position of Executive Vice President - Content & Communications at Star Network overseeing its successful programming over the last several years.

Tarun brings impressive credentials with an established track record of well-crafted successful shows and channels.

Prior to joining the channel, Tarun who has a media & communications
background, has been with leading advertising firms of the country including
Saatchi & Saatchi, Nexus Lowe and Ogilvy & Mather. He last held the position
of Executive Vice President - Content & Communications at Star Network
overseeing its successful programming over the last several years. Tarun
brings impressive credentials with an established track record of
well-crafted successful shows and channels.

Tarun is focused at driving strategic creative initiatives and developing
the programming mix for the channel with a view to drive higher viewership
and further strengthen the Sony Entertainment Television brand.