He's famous despite Ekta's malice
When luck is on your side, nobody can harm you. This is something TV's queen, Ekta Kapoor must understand. She promotes and maligns TV actors according to her whim and fancy. Classic example being Rajeev 'Sujal' Khandelwal.
Just because he objected to the dumb role he was given in Kahin To Hoga, she booted him out of the serial. Then false stories about how he's pleading with Ekta to make up, so that he makes an entry into the Balaji camp again, were put out. Which of course an embarrassed Rajeev denied later.