The reason to JJKN's success has been its uniqueness of the story. When this show first started, people tuned in to watch something other than your usual "saas-bahu" dramas. This show was totally about a middle class girl's struggle in the business world.
Now the writers have totally gone on a tangent from the original track. ๐กInstead of focusing on reviving Gulmohur so it could achieve it's original success, they have almost forgotten the fact that they have a business to run. They are now focusing on Armaan-Jassi love track and the opposition by his mother, sister, just like any other drama you will find on TV these days.
I for one would have preferred if instead of dragging the show and ridiculing the storyline, the makers would've just culminated the story by getting Armaan and Jassi married and making Gulmohur a huge success after the court trial.