Latest News related JJKN-No Thanks - Page 9

Created

Last reply

Replies

175

Views

116.6k

Users

15

Likes

1

Frequent Posters

Naina_Manam thumbnail
20th Anniversary Thumbnail Dazzler Thumbnail Networker 1 Thumbnail
Posted: 19 years ago
#81
A. R. Rehman's Airtel ringtone buzzing in the episodes of Star Plus's Kaun Banega Crorepati 2, when a participant uses her 'phone-a-friend' lifeline; actor Shahid Kapoor conducting a workshop on confidence-building on the sets of Sony's Fame Gurukul, bringing alive the brand positioning of Clinic All Clear; Jassi, the lead character in the serial Jassi Jaisi Koi Nahin on Sony going to VLCC for a makeover; or Tulsi of Kyunki Saas Bhi Kabhi Thi promoting oral rehydration solution (ORS) in one of the episodes of the soap - the list of in-programme placement of brands is growing, with advertisers trying all possible ways to catch the attention of their target audience in a non-obtrusive manner.
aries_sakshi thumbnail
20th Anniversary Thumbnail Rocker Thumbnail + 2
Posted: 19 years ago
#82
Jassi will now say Coke jaisa koi nahi
Print this page

THE ECONOMIC TIMES
MUMBAI

Popular television character
Jassi aka Mona Singh has been roped in as new brand ambassador for Coke along with Olympic silver medalist Rajyavardhan Singh Rathore.

Confirming this, Vikas Gupta, vice President, marketing, Coca Cola, said that Coke would soon be airing two separate campaigns featuring the two individually.

However, Aamir Khan would continue to be associated with Coke's advertising, clarified Gupta. Coke's recent commercial featuring Aamir on the theme of 'Piyo Sar Utha Ke' has just broken on air with the brand proposition 'Looking up to all good things in life.'

With Aamir already there to rev up the excitement what impelled the move to bring in new faces?

"Both Singh and Rathore are seen as achievers, as go-getters in real life. They have stepped out from the shadows of anonymity to fame by sheer dint of hard work and positive attitude. They are helping us strengthen our proposition of 'Piyo Sar Utha Ke,' with values they embody."


aries_sakshi thumbnail
20th Anniversary Thumbnail Rocker Thumbnail + 2
Posted: 19 years ago
#83

New tricks from Coca-Cola this season
- By Raja Ghoshal



New Delhi, Oct. 14: Given that festive season is the time to connect with the consumers, Coca-Cola India has tried to pull a couple of marketing coups. The thanda matlab Coca-Cola tagline seems to have become thanda and has been replaced by Piyo sar Uthake, a new Aamir Khan ad where the actor plays himself. Coke has also roped in Olympic medal winner Rajyawardhan Singh Rathore and Mona "Jassi" Singh to vouch for the brand. This is along with new regional stars being signed and gold coins for winners of a festive time contest.

Speaking to this newspaper, a senior spokesperson of the cola major said, "We are not saying that the thanda matlab Coca-Cola, tagline has been discontinued. We are not using it in our new campaign.". The spokesperson said that the famous tagline could be used in the future again. The new tag line, Piyo Sar Uthake, will be propagated not only by Coke's star brand endorser, Aamir Khan, who plays himself in the ad, but also by two new brand endorsers. These are Olympic gold medalist Rajyawardhan Singh Rathore and TV star Mona Singh of Jassi Jaise Koi nahin. McCann Erickson continues to be the ad agency for the Coke brand.

In the regional realm, Coke has roped in Bengali cine actor Jeet to endorse the brand for its Bengali ad campaign, which was aired during Puja in the region concerned. Coke continues to use South Indian actor Chiranjeevi for brand promotion in the South. Actress Rani Mukherjee endorses the Fanta brand in the Coke portfolio.

In view of the festive season, Coke is also running a contest, called "Khara Sona" offer, which gives gold coins to the winners. The contest is open till Diwali.

As usual , Coke does not give financial figures for its marketing and advertising campaigns, but the spokesperson said, "For the festive season, the marketing and advertising investments are significant enough to create a buzz."

aries_sakshi thumbnail
20th Anniversary Thumbnail Rocker Thumbnail + 2
Posted: 19 years ago
#84
Voice effect

Rama Vaidyanathan
Posted online: Friday, October 14, 2005 at 0000 hours IST

It's the era of makeovers both in reel and real life. Mona Singh of Jassi Jaisi Koi Nahin was the pioneer in attempting it on the small screen. However, it's not only appearance that matters, even the voice and dialogue delivery add a punch...

Abroad, the trend is towards voice makovers. Often, we come across a person, who impresses us on first looks, but as soon as we hear his or her weak, squeaky, grating, or harsh voice, our image takes a nosedive. It is a well-known fact that those with a loud, booming voice are able to hold the attention of the audience much better. People also subconsciously tend to listen and heed the words of someone with a strong voice. Jokes told at parties tend to depend a lot on the speaker's ability to modulate his or her voice. People who interview others for a job tend to get carried away by those who have a commanding voice, and this may well be the deciding factor between getting and not getting the job. Teachers in class need to sound strong, and any teacher whose voice is thin and ineffective tends to be ignored by the class.

Voice makeover involves using the correct breathing patterns, developing lung power, changing the pitch of the voice to suit the occasion, projecting one's voice when necessary, and adding punch and power to it. In addition, proper diction, taking the right pauses, adding the correct body language and facial features, are equally important. In the world of entertainment, be it television, radio or films, these things become crucial, and are often the deciding factor between success and failure. In many a film, the character goes from being a child to a youngster to a middle aged man to a grandfather. Very easily, his clothes, hair and face change with time. But not many actors (or directors, for that matter) are able to recognize and elicit the nuances that go into a character, especially where voice is concerned.

Some of the greats like Amitabh Bachchan, Sanjeev Kumar, Kamalahassan, and Shah Rukh Khan have learnt it themselves, perhaps by a long-winded process of trial and error. Lets take a brief look at some of the roles of these stars.

Take some of Amitabh's roles, for instance. In Deewar or Zanjeer, where he is predominantly an angry young man, his voice is harsh, grim, and often seething with fury. Comparatively, in Agneepath (where he is older, frustrated, street smart and uneducated) his voice is uncultured. Cut to Aakhri Raasta and one can clearly see the difference between the slow, measured speech of the old father, as compared to the brisk voicing of the young son. In Khuda Gawah his voice assumes all the characteristics of a large hearted, full of life Pathan, while in Baghban his voice suits his role, as an average middle class retired banker.

Shah Rukh Khan has been accused time and again by the media of acting and speaking like himself, in almost all his roles. But if one were to look at two of is recent films, Veer Zaara and Swades, there is a difference. In Veer Zaara, his voice initially assumes the military like quality of an Air Force officer, followed by that of a desperate lover. But the most surprising aspect of his role is the way he converts his voice into that of an old, tired and defeated prisoner, with the right amount of thinness, pauses and tremulousness. The viewer is completely convinced, first by his make up and secondly by his speech that here is an old prisoner, who has withdrawn into his own world, with no hope of getting out, or of seeing his beloved. In Swades where he plays an NRI trying to come to terms with himself, he sounds very sincere and believable. Gone is the usual SRK trademark voice and speech that we are used to.



Sanjeev Kumar always used to try and style his voice to suit his character. In Uljhan as the anguished police officer-husband, his initial joyous bubbly voice changes tenor to become grim and quiet. The fun filled voices that he used in Naukar or Manchali were in complete contrast to the low-pitched, grim, sorrowful voice (conveying the lost everything feeling and the revenge and hatred) of Thakur Baldev Singh in Sholay. In Nayi Din Nayi Raat, he managed to project some shades of differences, in the voices of the nine characters that he plays. Aandhi saw him using a mature voice.

Kamalahassan is almost a genius, when it comes to acting. Experimentation is his forte and his passion, and hence it comes as no surprise to hear his voice in Chachi 420 (where he alternates between his own voice and that of a sixty plus lady), or Appu Raja (distinctly different voices are used for the normal guy and the dwarf), or in the Tamil film Anbe Sivam, where he plays an old man with a scarred face and broken teeth brilliantly. Nayakan and Thevar Magan saw him employing tow different voices, one as an underworld don, and one as an educated youngster turned village chieftain. Kamal's only drawback however (and some feel this is one of the main reasons for his Hindi failures) is his poor Hindi diction. Correcting this would perhaps have taken him to greater heights.

When it comes to most other actors, they do modulate their voices, but very often the impact is lost. Abroad there are voice trainers and voice coaches attached to each and every film unit, and most stars too have their own personal voice trainers. Much like a dance director or a make up artist, these specialists study every role and scene, and then help the stars to change their voices in keeping with the roles. If one were to listen to Tom Hanks in Philadelphia as compared to Forrest Gump, or in the Terminal compared to The Polar Express, one cannot but wonder if these are one and the same individual. Such is his mastery, not only over his acting, but his voice exrpession as well. But this is not by chance; this has been learnt the hard way with plenty of coaching and training.

Indian cinema is lagging far behind in the finer aspects of voice styling and voice makeovers. Unfortunately, the problem often starts with a lack of awareness. If we wish to compete with the best, at the various film festivals and awards, both here and abroad, one has to take care of all aspects. Earlier, there were no dress designers, hair stylists, make up artists etc. The stars and the director were supposed to themselves take care of these things. But things changed, and today the list of crew members is enormous. As of now, styling and changing the voices of the actors, to suit the character and the situation, is also left to the individuals and to the directors. It is time that filmmakers employed voice makeover specialists or vocal coaches to help the actors change their voices with ease, in order to blend with the characters. The mark of a good performance rests on facial expressions and emotions, body language and voice. Though the first two are always in our focus, we often forget and take it for granted. This is a grave error, and needs to be attended to. After decades of experimenting, India films have managed to perfect the gross aspects of filmmaking. It's time to move on, to the finer ones.

(Speech Language Pathologist and Voice Consultant)



shushfs thumbnail
20th Anniversary Thumbnail Navigator Thumbnail
Posted: 19 years ago
#85
hey saksh, here too 😆

didnt know that u were an info provider here too 👏
Naina_Manam thumbnail
20th Anniversary Thumbnail Dazzler Thumbnail Networker 1 Thumbnail
Posted: 19 years ago
#86
FremantleMedia to produce telenovela for Dutch channel Talpa

Indiantelevision.com Team

(18 October 2005 9:00 pm)


CANNES: FremantleMedia, a prominent international content creator, producer and distributor, has secured a commission with new Dutch channel Talpa for telenovela Betty La Fea.

This was announced today by FremantleMedia-owned Dutch production company Blue Circle managing director Monica Galer.




The deal will see the production of 200 episodes of Betty La Fea with an air date set for January 2006. The German adaptation of Betty La Fea, known locally as Verliebt In Berlin, has performed fantastically well.

Sony Entertainment Television (SET) India had secured the same format to create a primetime soap Jassi Jaisi Koi Nahin. The show went on to become one of the successful stories of Indian television.

Blue Cricle managing director Monica Galer says: "We are delighted with this latest commission. Talpa is the perfect home for Betty La Fea: the show is sure to bring the channel great ratings and a loyal audience and Talpa will give the production the high-quality profile it so keenly deserves."

Betty La Fea follows the story of Betty, a brilliant economist with a masters degree in finance. She's bright, dedicated and innovative. She has only one flaw. She is ugly.

Betty has given up hope of finding anyone who will see past her looks and so concentrates her energies into her work. But now she needs a job. Fed up with being constantly rejected, Betty applies for a secretarial role at Eco Moda, a top fashion house.




Armando, Betty's potential boss, is taken aback by Betty's appearance. Could he hire someone so ugly? Once more it seems her looks will stop her getting the job. And it seems as if Armando's fiancee, Marcela, will install her friend in the role instead.
But Armando has other ideas. Much to the surprise of his colleagues, Armando gives Betty a job.

Despite Betty's clumsiness, Armando begins to realise her strengths. She extricates him from illicit romantic dalliances, and keeps fiancee Marcela off his case. And Betty's brilliant business acumen means that a sister company she runs outstrips Eco Moda.

Meanwhile, Betty is falling helplessly and hopelessly in love with Armando. She knows that Armando is way out of her league but Betty pines from afar.

Eco Moda's fortunes slump further and Armando realises that it is on the brink of ruin. Only Betty can help him. Armando knows she is madly in love with him so attempts to seduce her to secure her help. Betty knows Armando is using her - but part of her wants to succumb, if he'll only love her.

Will Betty ignore the alarm bells in her head and leave Armando to be ruined? Or will she take his false affection and risk having her heart broken terribly?



Naina_Manam thumbnail
20th Anniversary Thumbnail Dazzler Thumbnail Networker 1 Thumbnail
Posted: 19 years ago
#87
Shooting star
Cool call: Rajyavardhan Rathore in the Coca Cola commercial

Mumbai was witness to a spectacular shooting scene a week-and-a-half ago. The city, home to the continent's biggest film industry, is no stranger to cameras rolling in public places. But it was the first time that the lens zoomed in on an Olympic medallist taking aim.

Rajyavardhan Rathore was going great guns at BPCL stadium. "There were people thronging the roofs and the balconies in the surrounding buildings. It was quite exciting," the champion told Metro.

The occasion was special for Rathore as well, for it was the first time that he was facing the camera. "As a government employee, I could not engage in any commercial activity. So, although I have been receiving offers ever since Athens 2004, I did not take them up as I wanted to honour the discipline of the army," says the 35-year-old armyman.

Once the go-ahead was given (at the behest of army chief General J.J. Singh), soft drink major Coca Cola wasted no time in signing him up to add fizz to its new theme campaign Piyo Sar Utha Ke. "He is a real winner standing for integrity, honesty and commitment — values that we associate with Coke," explains Prasoon Joshi, national creative director of McCann-Erickson. Mona 'Jassi' Singh features in a sister ad.

The commercial required the champion to shoot objects thrown up in the air with his shotgun. "As the actual machine is very heavy, they used hand-held launchers. But it was not dangerous for the watchers as the maximum range of my gun was 70 to 80 m." This was a far cry from the actual double trap event where he has to aim at objects flying at 90 km/hour, with two of them flying simultaneously. "I have to shoot at 200 such targets at the tournaments. But here the objects were much slower."

So was the shooting a cakewalk for him? Rathore's laughter leads to an admission: "What was not a cakewalk was trying to do the emotions. Now I have even more admiration for the actors who emote so well."

The commercial debuted on the small screen on Saturday but till the afternoon, Rathore had not managed to see it. "I am caught in my own world since 7.30 am — training on the range and then the gym." He has reason to keep himself in peak condition, what with the National Shooting Championships coming up in Hyderabad followed by a spate of major international tournaments.

But there will be more of the armyman on TV. He has signed another deal with an automobile company.

Naina_Manam thumbnail
20th Anniversary Thumbnail Dazzler Thumbnail Networker 1 Thumbnail
Posted: 19 years ago
#88
Ear Shot
Nitin Joshi
Kolkata, October 23: Sisterly acts
Togetherness: For all of us who've cheered Rohit Roy and Ronit Roy as the first ever brothers to appear together in a TV soap, here's another one. Last week, Sadhna Singh joined the cast of Jassi Jaisi Koi Nahin. Remember the sweet Nadiya Ke Paar girl? Here she plays Karan's mother. And guess what? Elder sister Surinder Kaur plays mother to Jassi. Sisters-as-mums.
Jokemaster
Shaking it: We also spotted Shekhar Suman, no not in a film (although he has acted in quite a few) but in an episode of Kaboom on Star Plus. He hasn't joined as an anchor — he was the guest judge. He was, as usual, at his humorous best with his one liners. But that makes us wonder about his time management. Where does he get all the energy from after doing The Great Indian Comedy Show? It's difficult to be funny all the time.
< = src="http://ads.expressindia.com/banner/iestoryban.js"> < = src="http://banners.expressindia.com/adsnew/adjs.php?para=no&n=919833032&what=zone:377&target=_blank&exclude=," =text/>
Comeback trail
New role: An extremely talented actor, he is doing little but quality work. So it's nice to see him back on television after something of a gap. We speak of Mohan Bhandari. Can't remember where or when we last saw him on the box but he did put in a good performance in the Shah Rukh Khan starrer Paheli. Now see him in the new show on Zee Saat Phere in which he plays the father of the chief protagonist. Welcome back Bhandari!
Star dance
New show: If you want something really different, tune into Star One. Another entertainment show is now on air — Nach Baliye. If you have missed all of the endless promos, this is a dance-based show but with celebrity couples. Couldn't ask for more, telly buffs. The nine o'clock slot will, now, literally rock. However, we think Khichdi has been sacrificed to make way for the show because we don't see it any longer. More's the pity because it was genuinely hilarious. Hope it's back in another season...
Bollywood past
Old role: Just recently, while surfing, we stopped to watch Zee Cinema. A film called Mr.Azad was playing. No, it wasn't because of the film or it's hero Anil Kapoor that we stayed to watch, it was because of the heroine. Guess you didn't know that our very own Dr Simran, Nikki Aneja, played the lead girl in that film. Guess it's only later that she came to television. Bollywood's loss, television's gain.
Celebrating judges
New roles: Farhan Akhtar, Saroj Khan, Malaika Arora Khan — these three big Bollywood names are the judges of Nach Baliye. It's not the first or the only show which has such famous people from Bollywood as judges. All the talent shows have them —Farah Khan, Anu Malik, Sonu Nigam, Himesh Reshamniya, Ismail Darbar, Javed Akhtar, Prabhu Deva. Wonder what attracts these people to these shows. Maybe it is that they get to be on TV without having to learn lines or ask questions. Anyway, as far as viewers are concerned, the more the merrier when it comes to celebrities.
Naina_Manam thumbnail
20th Anniversary Thumbnail Dazzler Thumbnail Networker 1 Thumbnail
Posted: 19 years ago
#89
First lady favoured for inaugural fervour
- 'smiling face', 'typical housewife image' make Chief minister's wife wield the scissors
ARTI SAHULIYAR

Ranchi, Oct. 24: Meera Munda is everywhere these days, be it at diamonds shops or those selling kitchenware. She is not on a buying spree, but to inaugurate the new retail outlets opening in the state capital.

Indeed, she appears to be the one of the most sought-after celebrities for these ribbon-cutting ceremonies. Unlike Bollywood stars and other famous models, who charge a hefty amount for attending such functions, Mrs Chief Minister does it for free.

Sober and composed, she dons the image of the typical bahu and has fast made her place among the social elite.

A week after opening a diamond jewellery outlet, Meera (in picture on right) today inaugurated a Godrej showroom. The owner of the showroom, Rajan, said he preferred Meera to a celebrity because not only does the former exude confidence but also interacts well with other people invited for the opening ceremony.

"Celebrities, unlike Meera, are reluctant to interact with the public. Besides, she is down-to-earth and took great interest in learning about the various items in the shop. She moved around the showroom and appreciated the home appliances," he said and added that no gift or money was given to the CM's wife to make the appearance.

The shop owner was happy, he added, that the chief minister's spouse posed for photographs with his family at the shop.

One visitor at the showroom, Sangeeta, expressed surprise at the presence of Munda. "We're surprised to see Meera Munda as a public figure because, till a few months ago, she was shy of the media glare and remained confined to her home. She was considered to be a homemaker mostly looking after her children, husband and the kitchen," added the visitor.

Nevertheless, the idea of using this personality seems to have stuck the right chord with the women in the city.

"She has a smiling face, which appeals to the public. Her typical housewife image might be one of the reasons why she is getting invitations to inaugurate a wide range of showrooms," said Sangeeta.

Another visitor at the shop, Mona Singh, said she had attended inauguration of showrooms in Mumbai and Delhi and where actors and models are invited to inaugurate outlets. The celebrities, she added, could make the whole affair because a visitor does not get to see the products on display.

"At times, the presence of celebrities gets irritating, because we don't get a chance to see the products properly and the organisers keep on asking us to move along," Singh noted.

On the other hand, she added, "Today's inaugural function, with chief minister's wife, was relatively friendlier. She (Munda) spoke to others present there. She is quite simple and straightforward, and unlike the high-profile celebrities, she arrived on time," Mona added.

This is not Munda's first stint with shop-opening ceremonies. On October 8, she had inaugurated a diamond showroom called Orra. This was a day after two models had displayed the diamond jewellery at the show room.

Incidentally, Meera Munda has been in the public both with and without her husband around her. She sometimes accompanies her husband too.

Recently the couple had made it to the inauguration of Diwali Utsav, organised by Jharkhand IAS Officers' Wives' Association on October 21. Recently, they had also gone to the launch of a collection of Bhojpuri songs.

Naina_Manam thumbnail
20th Anniversary Thumbnail Dazzler Thumbnail Networker 1 Thumbnail
Posted: 19 years ago
#90

What is the upside of working 14 hours a day, networking in the evening, waking up groggy in the morning, and then again working 14 hours a day? Why, finding love, of course, as many television stars have done.

The gruelling shooting schedule of popular soaps and the large number of stars working together in more than one serial have led to the glamour world's equivalent of the office romance. The list of those who have discovered happiness under several layers of greasepaint is a long one — Gurdeep Kohli and Arjun Punj; Shweta Kawaatra and Manav Gohil; Poonam and Manish Goel; Rinku and Kiran Karmarkar; Sai Deodhar and Shakti Anand; Gauri Pradhan and Hiten Tejwani; Achint Kaur and Mohan Kapur; Gauri Yadav and Yash Tonk; Shilpa Saklani and Apurva Agnihotri (they did not work together, but common friend Rakshanda Khan played Cupid); and Neeru Bajwa and Amit Sadh. In fact, the love bug has bitten TVdom so hard that people who really are just good friends have a hard time convincing others. Nikhil Arya, who has been to a few parties with his Kesar co-star Nandini, has fielded several queries from the curious about the status of their possible love life, a question that Nikhil laughs off.

No doubt, quite a few relationships will be out of the closet soon. Quite a few have been sealed and stamped at the marriage registrar's. But even after they announce their love to the world — case in point, Arjun Punj talking about Gurdeep Kohli — few go for a live-in relationship. In the world of television, with its long-winding soaps about morals and tradition, marriage, not an affair, is the order of the day.

Arjun, who met Gurdeep on the sets of Sanjivani says, "There are various reasons why two people fall in love but, yes, the fact that they spend long hours with each other, and have probably seen each other in good, bad and ugly moods — helps one decide."

Sai, who met Shakti during Saara Akash, says, "We were the best of buddies to begin with, we still are. It's just that our relationship began as friends, and one fine day, when we both felt we were right for each other, we took the plunge." She agrees with Arjun that being thrown together constantly is not enough to fall in love. "You don't fall for all your-co-stars, do you?"

For Gauri and Hiten Tejwani, it was a case of opposites being attracted to each other. While Hiten talks nineteen to the dozen, Gauri speaks only when spoken to. Yet sparks flew on the sets of Kutumb, a Balaji soap, in which they played Pratham and Gauri, a couple always at loggerheads.

Gauri Yadav played her would-be-husband Yash Tonk's on-screen bhabhi in Kahin Kissi Roz. Once, Gauri met with an accident and it was Yash who sat by her bedside. When her parents arrived in the hospital, they saw Yash and almost immediately approved of the caring future son-in-law.

In the case of Kiran Karmakar, his wife, Rinku, played his sister in Kahani Ghar Ghar Ki. When Rinku expressed her "true feelings" for him, it took some time for Kiran to reciprocate. He resisted Rinku until "one day I saw her chatting with some male friend and felt extremely jealous." With all these relationships settled and steady, the next couple to watch out for is the Mona Singh-Karan Oberoi jodi. Are they or are they not dating? Watch this space.

Related Topics

Top

Stay Connected with IndiaForums!

Be the first to know about the latest news, updates, and exclusive content.

Add to Home Screen!

Install this web app on your iPhone for the best experience. It's easy, just tap and then "Add to Home Screen".