By SONALI KRISHNA
Indiantelevision.com Team
(1 March 2005 2:00 pm)
MUMBAI: After Indian Idol, what? That has been the question on many
a mind as Sony Entertainment Television prepares to bid adieu to its
big ticket reality show which has created such a frenzy. A whole lot
actually. Idol's finale on Saturday will be followed up with new
shows, changes of time slots and sprucing up of current properties.
Heavy duty programming rejigging is what SET will witness all this
month, SET business head Tarun Katial has revealed to
indiantelevision.com.
Already up and running is Batliwalla House No 43 slotted at 9 pm
every Friday launched last week.
On the cards now, is the reslotting of Aahat 2 which will shift
position from 9 pm on Fridays to the Idol slot at 9:30 pm.
Slotting into the vacant Thursday 9:30 to 10:30 pm space will be
Jassi Jaissi Koi Nahin and Yeh Meri Life Hain, both of which will
return to their original four days a week run. Jassi... will air at
9:30 pm and Yeh Meri... at 10 pm.
One show that is getting the heave ho is the twins separated at
birth tale Hum Do Hain Na that launched last August. Shortly taking
its place is "a very different passionate love story" Kaisa Yeh
Pyaar Hain from soap factory Balaji Telefilms. KYHPH will air at 8
pm Mondays through to Wednesdays.
One positive going for KYHPH will probably be that none of Balaji's
heavyweight "K" soaps air at the same time on Star Plus. So there
will be no head-to-head as it were.
'JASSI' MAKEOVER WITHIN NEXT 15 DAYS
Coming to current properties, lead character Jassi in Jassi Jaissi..
will finally adorn the much awaited new avatar and the plot promises
to get a lot thicker in no less than 15 days. One point of note is
that Katial has no plans to take Jassi.. off air anytime in the
foreseeable future. So where the story is now headed will be worth
watching.
Ayushmaan (the Indianised Doogie Howser MD), meanwhile, will be
refurbished with the essential tweaking that the property currently
demands, says Katial.
And as for Indian Idol, although it bids adieu in the next four
days, it will return for its second season in the second half of
2005, he promises.
Thats the action for the month of March. Will SET manage to
capitalise on the impact made by Idol. That's the million dollar
question