There was been alot of promotion went on, people think it was waste of money...totally wrong, due to this many non viewer were aware of the serial...many would have checked in to know what it all about but it's effect would be defo slow...
like if we see the the days trp it's 4.7 for Friday...normally our high was 4 which means we were managed to gain 0.7 more new viewer...0.7 would seem to be less but they contain of huge number of public...1 would be doubled ...if this 0.7 new viewer like the episode they would stay as regular viewer and these people through word of mouth would increase more viewership ...hopefully if the serial stitch with good phrase n story they would have a consistency in increase in trp...