This will affect the TRPs and hopefully the producers will realize that their show is crappy and do something about it. Or, they will continue to do what they have been doing so far and have a speedy demise of the show.
Either way, we win because we definitely do not want to watch this crap. Every male character in this serial is a major problem. Some are way too dumb to react (Sam's dad, Urmi's dad, Sam's brother) and others take a marriage as a joke (Rat, his BIL). And then there are people like Gaurav who react but do not stick to it. This only creates more SamRats in our society and as we see some of the posters have this as their realities. No one deserves kind of life.